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Content Strategies that Startups should employ to increase Conversions in 2021

Imagine you have just moved into a new neighbourhood! The first thing you do once you have settled in is to get to know your neighbours. What you say, how you choose to introduce yourself goes a long way towards creating the right impression! Even this simple analogy throws light upon how crucial Content Marketing Services are for startups. In the world of digital Marketing, your content is the voice of your company that your customers connect to.  Keep reading

The Ultimate Digital Transformation Guide for 2021

‘Transformation’ is a very positive and futuristic term in itself. A transformation, metamorphosis, holds a lot of promise for the future and hope of renewal. While we are standing at the brink of an almost apocalyptic year, you should be chalking out a sound Digital Transformation Strategy for the upcoming year. It is normal to set a lot of expectations from a new year.  Keep reading

Digital Strategy Made Easy Webinar Recap

If you missed our Digital Strategy Made Easy Webinar which took place on 17th December, you can catch up on everything you missed right here!Our webinar started off with an interesting structure. All panelists had a role to play in a hypothetical situation.  Keep reading

Riding the winds of change in marketing trends: UrsDigitally’s collaboration with Brandie

The UrsDigitally team is delighted to announce our most recent collaboration with Brandie! Brandie is the world’s first crowd-marketing platform, operating with the ingenious motto of democratizing marketing. Calling Brandie an Influencer Marketing Company or a Social Media Marketing Company alone restricts its scope somehow. It is the world’s first platform designed with the idea of envisioning crowd-marketing with a holistic approach.  Keep reading

E-commerce Marketing Strategies to Inspire More Conversions on Your Online Marketplace

Simply put, eCommerce software is an online platform that allows businesses to set up functional digital stores.While the business world is slowly making the shift towards an eCommerce model, optimizing E-commerce Marketing Strategies become one of the most important tools for a digital marketeer. The convenience of eCommerce lies in its easy accessibility. But the downside to this is the fact that your competition is just as easily accessible to the customer. Herein lies the importance of coming up with E-Commerce Marketing Strategies that keep you ahead of the competition.  Keep reading

‘Realization’ Check: Content Marketing is Different from Content Writing

That’s exactly what aspiring business tycoon Mr. X heard from his consultant and advisor of a content marketing agency. How would that story be told? Yes, blogging (The consultant implanted the opinion that blogging was the way to build content authority and boost rankings) should be part of the content marketing services.  Keep reading

The UrsDigitally Story: Phygital Transformation for Retail Giant Through Our Digital Marketing Services

Back when we were in high school, our physics teacher explained how neutrons were formed. Those weird ‘particles’ basically doing nothing (neutral charge) yet having a significant impact (balancing nuclear mass) were the mid-way between two opposite element poles – Proton (positively charged) and Electron (Negatively Charged)!  Keep reading

THE COVID-19 STORY OF OUR DIGITAL MARKETING AGENCY

It’s almost unprecedented how one disease has resulted in a global pandemic, worldwide economic recession, and perhaps most importantly a conjoined effort on every front to defeat the same and save humanity.  Keep reading

When She Almost Refused to Land - A Spoofy Series That Is Hard to Digest

A couple of years back we created a viral festive campaign for leading footwear brand which managed to achieve a 700% growth in brand awareness.Believe t or not, we got real-life threats for creating a couple of fun videos on the eve of durga pujas! The videos went hugely viral on Facebook – despite having almost no media budget!And then last year, We came up with another one. This time it was the ‘OTHERS’! What do the divine pets do when they are not doing their regular ‘pet jobs’? After all, they also need work-life balance!Do these gigs validate our success as a digital marketing and creative agency? Truth is, we love to have fun and enjoy the madness in creating something beyond the Dos and Donts!  Keep reading

What Does (Digital) Agency Life Seem Like? These Funny Videos Will Give You Chill Pill

We regularly get this query from many people I am connected to on Social media. What it feels like to work in a cool digital marketing agency! Call it a co-incidence. We were dead bored. The daily client works, the same deliverables being repeated, corporate videos based on the same boring clips, our creative genes were craving for some life! The already viral digital rap video we did roughly a month ago with zero studio experience and amateur actors had really stuck in! Needless to say, we were craving for some more camera action like we did a few months back: A first ever digital marketing rap song!After a couple of deliberations, trash talks, and ‘slang badminton games’ we finally decided—BOSS, why not make our lives the topic?!In short, why not do an original video series on our digital agency life itself i.e. When creativity takes a full swing, you translate your worst moments into the seeds to create the best one! So, we set out to create some cool agency humor! And here’s how things turned out.  Keep reading