Blog

Riding the winds of change in marketing trends: UrsDigitally’s collaboration with Brandie

The UrsDigitally team is delighted to announce our most recent collaboration with Brandie! Brandie is the world’s first crowd-marketing platform, operating with the ingenious motto of democratizing marketing. Calling Brandie an Influencer Marketing Company or a Social Media Marketing Company alone restricts its scope somehow. It is the world’s first platform designed with the idea of envisioning crowd-marketing with a holistic approach.  Keep reading

E-commerce Marketing Strategies to Inspire More Conversions on Your Online Marketplace

Simply put, eCommerce software is an online platform that allows businesses to set up functional digital stores.  While the business world is slowly making the shift towards an eCommerce model, optimizing E-commerce Marketing Strategies become one of the most important tools for a digital marketeer. The convenience of eCommerce lies in its easy accessibility. But the downside to this is the fact that your competition is just as easily accessible to the customer. Herein lies the importance of coming up with E-Commerce Marketing Strategies that keep you ahead of the competition.   Keep reading

‘Realization’ Check: Content Marketing is Different from Content Writing

That’s exactly what aspiring business tycoon Mr. X heard from his consultant and advisor of a content marketing agency. How would that story be told? Yes, blogging (The consultant implanted the opinion that blogging was the way to build content authority and boost rankings) should be part of the content marketing services.  Keep reading

The UrsDigitally Story: Phygital Transformation for Retail Giant Through Our Digital Marketing Services

Back when we were in high school, our physics teacher explained how neutrons were formed. Those weird ‘particles’ basically doing nothing (neutral charge) yet having a significant impact (balancing nuclear mass) were the mid-way between two opposite element poles – Proton (positively charged) and Electron (Negatively Charged)!  Keep reading

THE COVID-19 STORY OF OUR DIGITAL MARKETING AGENCY

It’s almost unprecedented how one disease has resulted in a global pandemic, worldwide economic recession, and perhaps most importantly a conjoined effort on every front to defeat the same and save humanity.  Keep reading

When She Almost Refused to Land - A Spoofy Series That Is Hard to Digest

A couple of years back we created a viral festive campaign for leading footwear brand which managed to achieve a 700% growth in brand awareness. Believe t or not, we got real-life threats for creating a couple of fun videos on the eve of durga pujas! The videos went hugely viral on Facebook – despite having almost no media budget! And then last year, We came up with another one. This time it was the ‘OTHERS’! What do the divine pets do when they are not doing their regular ‘pet jobs’? After all, they also need work-life balance! Do these gigs validate our success as a digital marketing and creative agency? Truth is, we love to have fun and enjoy the madness in creating something beyond the Dos and Donts!  Keep reading

What Does (Digital) Agency Life Seem Like? These Funny Videos Will Give You Chill Pill

We regularly get this query from many people I am connected to on Social media. What it feels like to work in a cool digital marketing agency! Call it a co-incidence. We were dead bored. The daily client works, the same deliverables being repeated, corporate videos based on the same boring clips, our creative genes were craving for some life! The already viral digital rap video we did roughly a month ago with zero studio experience and amateur actors had really stuck in! Needless to say, we were craving for some more camera action like we did a few months back: A first ever digital marketing rap song! After a couple of deliberations, trash talks, and ‘slang badminton games’ we finally decided—BOSS, why not make our lives the topic?! In short, why not do an original video series on our digital agency life itself i.e. When creativity takes a full swing, you translate your worst moments into the seeds to create the best one! So, we set out to create some cool agency humor! And here’s how things turned out.  Keep reading

A Crazy Digital Marketing Rap Song - A Side Kick Creative Project That Went Too Far

You have heard of digital marketing channels featuring explainers, case studies, walkthroughs, and even interviews. But have you heard of a digital marketing rap video? That's right! A handful lunatics from our team has made an awesome rap video to showcase their agency culture. Here's a bit by bit insights into the making of this crazy marketing rap song - first of its kind in India, and more than anything else what invaluable lessons we learnt along the way.  Keep reading

UrsDigitally Wins ASSOCHAM Most Promising Digital Agency Award 2018. Is Branding Really Different in Today’s Digitally Disrupted world - ASSOCHAM Panel Discussion.

What is the key to motivation and happiness? The answer lies within a simple word. Appreciation. Recognition motivates us to work harder. And that’s what happened on 24th August at ITC Sonar, Kolkata when the esteemed ASSOCHAM India recognized us as the Most Promising Digital Agency of 2018. We, in our journey of creating a mark in the industry and throttle ourselves on the list of the best since our inception half a decade prior, have managed to produce some remarkable brand campaigns that finally resulted in this prestigious award, just like multiple awards that we recieved before that.  Keep reading

Insights From Engage 2018 - East Indias Largest Digital marketing Conference

Digital Intelligence—the future of the world run by the two digits (0 and 1) and the key to further human advancement. That was exactly the topic on which the industry’s best minds, veterans, luminaries, enthusiasts, agencies, entrepreneurs, and students plunged in together for a gruelling, engaging, and highly interactive session at PRSI Engage Digital Summit on 20th August, 2018. Famed as the largest digital conference in all of East India, needless to say, the summit at ITC Sonar, Kolkata was a grand success and opened new doors of knowledge for all.  Keep reading