Blog

THE COVID-19 STORY OF OUR DIGITAL MARKETING AGENCY

It’s almost unprecedented how one disease has resulted in a global pandemic, worldwide economic recession, and perhaps most importantly a conjoined effort on every front to defeat the same and save humanity.  Keep reading

When She Almost Refused to Land - A Spoofy Series That Is Hard to Digest

A couple of years back we created a viral festive campaign for leading footwear brand which managed to achieve a 700% growth in brand awareness. Believe t or not, we got real-life threats for creating a couple of fun videos on the eve of durga pujas! The videos went hugely viral on Facebook – despite having almost no media budget! And then last year, We came up with another one. This time it was the ‘OTHERS’! What do the divine pets do when they are not doing their regular ‘pet jobs’? After all, they also need work-life balance! Do these gigs validate our success as a digital marketing and creative agency? Truth is, we love to have fun and enjoy the madness in creating something beyond the Dos and Donts!  Keep reading

What Does (Digital) Agency Life Seem Like? These Funny Videos Will Give You Chill Pill

We regularly get this query from many people I am connected to on Social media. What it feels like to work in a cool digital marketing agency! Call it a co-incidence. We were dead bored. The daily client works, the same deliverables being repeated, corporate videos based on the same boring clips, our creative genes were craving for some life! The already viral digital rap video we did roughly a month ago with zero studio experience and amateur actors had really stuck in! Needless to say, we were craving for some more camera action like we did a few months back: A first ever digital marketing rap song! After a couple of deliberations, trash talks, and ‘slang badminton games’ we finally decided—BOSS, why not make our lives the topic?! In short, why not do an original video series on our digital agency life itself i.e. When creativity takes a full swing, you translate your worst moments into the seeds to create the best one! So, we set out to create some cool agency humor! And here’s how things turned out.  Keep reading

A Crazy Digital Marketing Rap Song - A Side Kick Creative Project That Went Too Far

You have heard of digital marketing channels featuring explainers, case studies, walkthroughs, and even interviews. But have you heard of a digital marketing rap video? That's right! A handful lunatics from our team has made an awesome rap video to showcase their agency culture. Here's a bit by bit insights into the making of this crazy marketing rap song - first of its kind in India, and more than anything else what invaluable lessons we learnt along the way.  Keep reading

UrsDigitally Wins ASSOCHAM Most Promising Digital Agency Award 2018. Is Branding Really Different in Today’s Digitally Disrupted world - ASSOCHAM Panel Discussion.

What is the key to motivation and happiness? The answer lies within a simple word. Appreciation. Recognition motivates us to work harder. And that’s what happened on 24th August at ITC Sonar, Kolkata when the esteemed ASSOCHAM India recognized us as the Most Promising Digital Agency of 2018. We, in our journey of creating a mark in the industry and throttle ourselves on the list of the best since our inception half a decade prior, have managed to produce some remarkable brand campaigns that finally resulted in this prestigious award, just like multiple awards that we recieved before that.  Keep reading

Insights From Engage 2018 - East Indias Largest Digital marketing Conference

Digital Intelligence—the future of the world run by the two digits (0 and 1) and the key to further human advancement. That was exactly the topic on which the industry’s best minds, veterans, luminaries, enthusiasts, agencies, entrepreneurs, and students plunged in together for a gruelling, engaging, and highly interactive session at PRSI Engage Digital Summit on 20th August, 2018. Famed as the largest digital conference in all of East India, needless to say, the summit at ITC Sonar, Kolkata was a grand success and opened new doors of knowledge for all.  Keep reading

How Digital Media Has Rocked the World of News? Insights from JOURNALISM 2.0—A Workshop We Conducted at PRESS CLUB KOLKATA

The world is changing two digits at a time—zero and one! Digital technologies are revolutionizing every industry that we can possibly imagine today and is rightfully throttling the human civilization to a completely new era unheard of even few decades ago. So, what that means for journalism? Quite unsurprisingly, this sector has also not escaped the digital fever and is on the course of many breakthrough transitions. But, there’s a catch. Journalism is not just any other field. It’s the real information powerhouse and an industry that influences societies, cultures, nations, and impacts billions around the world.  Keep reading

Our Side Project - A Comedy Spoof series on Bollywood, Politics, and Current affairs

“Creativity is intelligence having fun”- Albert Einstein When your team is a full of uber creative young bunch of free souls, a non-stop flow of creative juice is bound to flow around, and you can expect some fun projects popping out time to time. We love to ideate on side projects beyond the realms of client works, and try a little-out-of-the-box experimentation with our own branding. There is a lot of fun in this. From ideation to storytelling, writing dialogues, conducting internal auditions, recordings, and what NOT!  Keep reading

How Your Real Estate Business Can Gain Quality Leads Through Social Media Marketing

Business in 2017 is no longer bound in the suit and briefcase. As a business owner, your wisdom is measured by your digitality. And the domain of real estate is no exception. Social media marketing is the recent hot favorite of real estate owners as it is not only cost effective but very much measurable too. These Social Media Strategies helped our Real Estate Clients improve lead qualities by almost 100%! This social media guide should help the real estate developers who want to generate quality leads online.  Keep reading

[Marketoons] 4 Digital Marketing Trends That Will Impact Your Business in 2018

Being one of the die-hard patrons of the Digital marketing industry in India, I try to keep myself abreast with all the latest happenings in the digital world. But with so much of latest developments, and so little time in our hands, we tend to miss a few significant ones out. This made me think, why should any digital enthusiast miss out on any of the latest digital marketing trends? And that, folks, prompted me to start with this series (of blogs) that will not just keep you updated on the recent trends in marketing but also tickle your funny bone a bit. After all, we all need a little dose of humour in our daily grind, right?  Keep reading