Moustache Jeans is one of the earliest brands who associated with us and the association is still going strong. Since 1984 Moustache has been into manufacturing ready-made garments. The denim makers, brought this trend-setting fabric to India 30 years back. Today, with over 54 outlets, the brand has an impeccable reputation nationally and internationally.
This social media marketing case study draws spotlight on how our social media advertising agency made Moustache the mass choice.The Challenge
In spite of being in the trade for a fair amount of time, Moustache Jeans was somewhere facing stiff competition to the newer competitors. Contemporary brands with more digital visibility were grabbing the market, whereas, Moustache was in urgent demand of a quick and potent market tapping strategy, online.
Hence, they were looking for a professional social media marketing firm who can bring them back to the race with prominent digital exposure.
Being a social media management company our prompt suggestion to Moustache Jeans was taking the route of innovation on Facebook. Our logic behind choosing Facebook as the digital medium for the brand was was their TG spectrum. We helped them define their main target group as 21-34 year olds. The time time we started campaigning, around 100 million people in eastern India were using Facebook, most of the being the youths. Our mission was to engage this millennial audience with the brand products. Basically, our key objective was to create a distinct brand recall value for Moustache Jeans and position it as a youthful fashion forward brand. The client wanted our social media marketing firm to create them an eCommerce presence on their own website.
The following route-map for Moustache Jeans social media marketing turned out to be a effective -