Digital PR

Influencer and Blogger Activities to win you more media mentions, higher website traffic, enhanced brand building, improve SEO, and increase sales.

Increasing Your Brand Awareness As A Digital PR Agency

But wait… Isn’t PR an offline activity?

No more! Now, PR is as important online as it is offline.

Hence the creation of the concept Digital PR Agency. Some may also know it as an Influencer Marketing Agency.

Well, luckily, along with all of our other services, we also provide Digital PR!

So what is Digital PR?

So what is Digital PR?

A Digital PR Agency in India is not nearly as new a concept as it might seem. Isn’t it time you seek out the right influencers and platforms which can guide your target audience into your sales funnel?

We say it is and here’s how we do it!

#1. Understand your brand so we can make the right decisions on the bloggers we choose

Everything starts with research. So does Digital PR! We research your brand, products, industry, customer insights and sentiments, and more to reach on a decision as to which kinds of influencers and bloggers target and influence your customers.

#2. Determine the objective so we can communicate it to the influencers

As your Influencer Marketing Agency, we need to approach influencers with confidence and knowledge of what needs to be achieved. After all, we are representing you and a part of brand building includes the way your representatives communicate to future partners-in-business! Hence, knowing the objective before even approaching influencers helps us understand what kind of activities we can have the influencer or blogger do and

what are the key performing indicators that will determine whether the activity was a success.

Depending on your business objective and the sales funnel stage (awareness, consideration, or conversion) your audience is in, we can choose amongst the following four objectives:

1. Brand Building - Getting more people to know, recognize, and like your brand via more shares, comments, and likes for your content.
2. Product Promotion - Getting people more information about your product, its uses, and its benefits through influencers 
3. Influencer Sales - Giving an influencer a unique discount code for your product or service that they can promote and offer to their audience
4. Affiliate Sales - Listing on influential sites and reach out to their unique set of audience. The affiliate sales process involves providing a unique code that gives influencers a percentage of each sale they drive

#3. Plan the activities we want the influencer to participate in

Once the objective is defined, it is just a matter of deciding what influencer activities your brand would benefit from. As a Digital PR Agency with some experience in this area, here are some of our ideas:

1. Brand Building4 - Contests, giveaways, and unboxing.
2. Product Promotion - Guest posting, sponsored content, and hiring brand ambassadors.
3. Influencer Sales - Discount coupon codes associated with the influencer (Eg: Aashna20)
4. Affiliate Sales - Discount coupon codes associated with the online media platform (Eg: LBB50)

#4. Define the key performance indicators to understand the success of the campaign

For any Influencer Marketing Agency in India, deciding the metrics that will define success is one of the biggest steps in Digital PR. Without this understanding, activities may be done but the outcome would not be measurable. For example, for the brand building objective, it is important to know the website traffic, page views, social mentions, reach, shares, comments, likes, and opt-ins. These metrics should not only be communicated to the Digital PR Team, but also the influencers. Thus, it’s better to choose these before shortlisting bloggers and influencers.

#5. Find the influencers that will point the right audience to your brand

Finally, we are at a stage in which we can now begin shortlisting influencers. Depending upon the budget, a range of influencers can be selected. Some could be big names while some micro-influencers who are starting out.

First, we look at organic influencer queries. Is our target audience following them? Are they able to garner the engagement we require from the collaboration? Are they getting better results from Instagram feeds or stories, or from Facebook, Twitter, or other channels?

Second, we look at bigger influencers in your industry and find answers to the same questions as above.

Once the final list of influencers is ready, the activities can start.

#6. Oversee the influencer activities to avoid any mistakes and ensure all deliverables are met

A good Digital PR agency always makes sure that you get the best ROI from every influencer investment you make. Thus, for us too, it doesn’t just end with instructing influencers of the activities they need to do. We monitor when and how the activities are done. If not done well, we communicate with the influencers the changes that need to be made. Every piece of communication that goes out in your brand’s name is associated with your brand’s credibility. Hence, it is our duty to ensure that every piece of influencer marketing is done with the highest quality standard!

#7. Track, monitor, and report to measure success and optimize future campaigns

A good Digital PR agency always makes sure that you get the best ROI from every influencer investment you maAll marketing activities need to be tracked and optimized to achieve the best ROI from advertising bucks. Influencer activities are not spared! Monitoring the defined metrics and KPIs throughout the influencer campaign helps us understand whether the activity was a success or the loopholes that need to be filled for an even more successful subsequent campaign. Hence, we as a Digital PR Agency in Kolkata provide you with fortnightly and monthly reports that are filled with analysis and suggestions for future campaigns.

We pride ourselves on being an ROI-driven, full-service agency. This means that we are a strategy, creative, e-commerce, content, social media, performance marketing, and influencer marketing agency in Kolkata all in one. In other words, we are a Digital Transformation Agency. We will always spend your marketing bucks after careful research, analysis, monitoring, optimization, and creation of a strong strategy and get you the results that will help reach your business goals.

Don’t believe us? Here are some things our clients said!