How UrsDigitally Increased One of the Prominent Menswear Retail Brands in Eastern India’s Organic Traffic by 131% Using a Customized SEO Strategy

In September 2024, One of the prominent menswear retail brands in Eastern India partnered with UrsDigitally to transform its online visibility, boost organic traffic, and improve sales conversions.

The collaboration has proven to be a game-changer for the brand, thanks to UrsDigitally’s meticulous and customised SEO strategy. In this case study, we have created an in-depth look at the journey and the results achieved thus far over three months.

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The challenge: Baseline performance

When UrsDigitally began working with one of the prominent menswear retail brands in Eastern India, the brand’s online presence and performance metrics were underwhelming. The initial benchmarks from August 2024 highlighted the challenges:

Organic traffic: 1,040 users/month
Domain authority: 10
SEO score: 4
Bounce rate: 100%
Engagement time: 17 seconds
Keywords in Top 10: 19
Social media presence:
- Facebook followers: 28,788
- Instagram followers: 2,251

The brand had limited visibility online, minimal engagement, and significant room for improvement in driving sales conversions through the website. UrsDigitally’s mission was to create a customized plan to address these gaps and deliver measurable results.

Key results achieved

After implementing these strategies, the impact was immediate and measurable. Here’s a breakdown of the results over three months:

Month 1 highlights (September 2024)

Organic traffic: Surpassed the target with 1,769 users (goal: 1,360).
Domain authority: Improved to 11, meeting the target.
Engagement time: Underperformed at 21 seconds (target: 50 seconds).
Inorganic traffic: Exceeded the target with 3,010 users (goal: 900).
GMB actions: Grew exponentially from 60 to 1,645 “Get Directions” actions.
Website sales: Fell short, achieving only 9 sales (goal: 20-50).

Month 2 highlights (October 2024)

Organic traffic: Reached 1,776 users, meeting the monthly target of 1,780.
Domain authority: Remained at 12, slightly below the target of 13.
Engagement time: Improved to 40 seconds but still short of the 1-minute goal.
Inorganic traffic: Showcased exceptional performance with 13,201 users (goal: 900).
GMB actions: Recorded 1,229 actions (goal: 30).
Website sales: Achieved the minimum target of 20 sales.

Month 3 highlights (November 2024)

Organic traffic: Increased to 3,065 users, surpassing the target of 2,400.
Domain authority: Remained consistent at 12, below the target of 13.
Engagement time: Improved to 34 seconds (goal: 1 minute).
Keywords in top 10: Grew to 177 (an 832% increase from the initial 19).
Social media:
- Facebook followers: Increased to 30,750.
- Instagram Followers: Slight growth to 2,261.
GMB actions: 917 actions (target: 60).
Website sales: Still underperformed with only 6 sales (goal: 20).

A customised SEO strategy

To address the challenges, UrsDigitally implemented a comprehensive, multi-pronged approach. The strategy was divided into several key activities:

1. Technical SEO

Technical improvements laid the foundation for better website performance and search engine visibility.

Mobile responsiveness: Fixed compatibility issues to ensure a seamless user experience across devices.
Image optimisation: Improved loading speeds by compressing and optimizing all images.
JavaScript minification: Reduced unnecessary code to enhance website speed.

2. On-page SEO

On-page elements were optimised to improve rankings and user experience.

Title and meta descriptions: Ensured keyword-rich, engaging titles and meta descriptions for all pages.
FAQs: Added FAQ sections to target long-tail keywords and answer common customer queries.

3. Content strategy

Content played a crucial role in driving organic traffic.

Keyword-rich blogs: Published informative blogs targeting high-volume keywords related to men’s fashion and festive wear.
Backlink building: Secured high-quality backlinks to improve domain authority and credibility.

4. Google tools integration

Accurate tracking and analysis were crucial for measuring progress.

Google search console: Set up to monitor website performance and address indexing issues.
Google analytics: Used to track KPIs such as organic traffic, bounce rate, and engagement time.

5. Campaigns and social media optimisation

To complement SEO efforts, targeted campaigns were launched.

Google My Business (GMB): Optimized GMB profiles and ran campaigns to drive foot traffic to physical stores.
Sales campaigns: Targeted campaigns on Meta and Google Ads to boost website visibility and conversions.

Overall performance summary

The collaboration between UrsDigitally and One of the prominent menswear retail brand in Eastern India led to significant improvements across key metrics:

Organic traffic: Increased by 131%.
Domain Authority: Improved from 10 to 12 (+20%).
SEO score: Jumped from 4 to 10 (+150%).
Bounce rate: Reduced from 100% to 61% (-39%).
Engagement time: Improved by 100% (from 17 seconds to 34 seconds).
Keywords in top 10: Increased by 832% (from 19 to 177).

Social media campaigns also played a pivotal role in enhancing the brand’s visibility:

Facebook followers: Grew by 2,000+ (from 28,788 to 30,750).
Instagram followers: Achieved slight growth (from 2,251 to 2,261).
GMB actions: Saw an astronomical increase, growing from 60 to 1,645 actions.

Despite the strong growth in traffic and visibility, website sales remained a challenge. While the campaigns were effective in driving traffic, there’s still room for optimisation to convert visitors into buyers.

Insights and future goals

The partnership between UrsDigitally and One of the prominent menswear retail brands in Eastern India has demonstrated the power of a well-executed, customised SEO strategy. The impressive growth in organic traffic, domain authority, and GMB actions highlights the effectiveness of the technical, on-page, and content strategies implemented.

Looking ahead, the focus will be on addressing areas that still need improvement:

User Engagement: Continue optimising website content and layout to increase engagement time to the 1-minute target.
Sales Conversions: Launch targeted campaigns and refine the sales funnel to improve the conversion rate.
Domain Authority: Build more high-quality backlinks to achieve the goal of DA 13 and beyond.

The data-driven approach and continuous refinement of strategy enable UrsDigitally to further elevate retail brand’s online performance and sales in the coming months.

The collaboration of UrsDigitally with One of the prominent menswear retail brands in Eastern India is a testament to the impact of tailored digital marketing strategies. The partnership has proven its effectiveness, boosting organic traffic by an impressive 131% and significantly enhancing GMB performance.

While challenges like engagement and sales conversion remain, the foundation has been set for long-term success. The continued efforts and optimization of the brand position to reach even greater heights in the competitive world of men’s fashion.