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GroX: Rise of a New-Edge Mainlane Advertising and Digital Marketing Agency

The collaboration of Delhi-based mainline creative agency, BEI Confluence, and Kolkata’s innovation-driven digital marketing agency, UrsDigitally, has resulted in the emergence of a new Mar-Com agency: GroX. This Delhi-Kolkata partnership seeks to transform marketing through the use of cutting-edge, technologically advanced strategies. The ultimate goal of the agency is to build a fully integrated marketing supply chain that connects partners, clients, and all other stakeholders in order to promote the brand. This tactic is thought to help with the overall growth of their clients. Additionally, GroX is committed to offering its clients technology-driven, ROI-focused, end-to-end marketing options. The firm provides a range of services that includes: 

  1. Brand Building
  2. Digital Amplification
  3. Technology Solutions

GroX aims to develop an all-encompassing marketing ecosystem that fits into the current digital environment. In a world where technology is constantly evolving, GroX believes that by utilizing the most recent Mar-tech strategies, it can give its customers a competitive edge. With the purpose of driving growth through Digital First Mar-Com Ideas and Tech Innovations, GroX is dedicated to providing outcomes that surpass expectations with a team of professionals.

While speaking about the collaboration Tapas Gupta, Founder Chairman & MD, of BEI Confluence said that BEI-Confluence was looking out for the perfect tech partner with in-depth technical knowledge and proficiency which can enable them to keep pace with the evolving tech trends and changing dynamics/preferences. He believes that this joint venture will provide them with an opportunity to bolster their brand strategy and creative expertise with the power of advanced technology in communicating their ideas and will also enable them to engage consumers more meaningfully. 

Adding to this, the Managing Director of BEI confluence, Mr. Abhishek Gupta said that the prowess and experience of UrsDigitally will add more to their creative muscle power in delivering ground-breaking Mar-Com solutions to new-age brands by providing them the extra edge. 

First-generation entrepreneur Mr. Amit Lakhmani founder of MaxMobility the parent group of UrsDigitally also stated that this strategic joint venture will help them to transform the Mar-Tech solutions to deliver a cohesive experience to aspiring brands.

CEO of UrsDigitally, Mr. Mitul Das added to this by stating that modern technology has revolutionized every aspect of human existence. Brands are opting for a more immersive consumer experience. The collaboration of UrsDigitally with BEI Confluence will strengthen its integrated service portfolio with the right ideas and right communication. 

With the goal of becoming a highly technologically advanced communication organization, it has already begun operations in Delhi and Kolkata and has collaborated with well-known brands such as JK Group, Radico Khaitan, and numerous others. GroX aspires to be an industry leader, with sales of 7.5 Cr in 2023-24.

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