Integrated Marketing Campaign
Integrated Marketing is a strategic approach to delivering target-specific messages to defined audiences and individuals across all the marketing channels on which your brand is active. The idea is to integrate the best of both worlds in terms of creating on-ground brand integrated communication and relaying them through Digital Channels.
With technology advancing and digital algorithms continuously evolving, brands are trying their best to entice customers with unique Story Telling, and rather than just augmenting Digital Channels with run-of-the-mill content, Brand specific stories are being curated and used. This is where Integrated Marketing comes into play. A brand can relay messages or information more effectively and consistently onto various digital channels through Integrated Marketing Communication (IMC), and that too within their budget.
The implementation of Digital PR and Onground Activation is one of the crucial components of Integrated Marketing. Brands all over the Digital Spectrum engage in campaign-specific brand wars during major social observance events such as Independence Day, Women’s Day, Labour Day, Diwali, etc. Brands may not survive stiff competition if they fail to execute their Integrated Marketing strategies properly.
How The Service Will Help Your Business
Sometimes, as we practice hygiene Digital Marketing tasks it becomes important to realize why is there a need for integrated marketing. UrsDigitally takes up a wide approach in formalizing PR strategy so that each component of marketing gets covered in it. This helps the brands in effective communication with the defined audiences and to make them a fan of the brand. Here are a few benefits that could be listed:
Rise above the regular digital campaigns
Differentiate between your campaigns and any other by incorporating strategic plans including different spheres of the advertising field - traditional, broadcast, and digital for each individual event of your choosing. Influencer onboarding, press releases and many other come under this category.
Bringing the ‘Human Touch’ to your campaigns
Only incorporating digital elements in your content can make it monotonous. It lacks realism and can be the reason the audience engages less. Integrated Marketing brings the essence of ‘Human Touch’ to your campaigns through ‘On-Ground’ activation that allows the brand to directly interact with their customers/consumers.
If your brand is looking to grow sustainably yet swiftly through campaigns and customer interactions, Integrated Marketing is the way to go. Streamlining communication channels and establishing a unified goal will help your business reduce time spent on repetitive messaging. This raises the trajectory of your brand very swiftly.
Reducing the cost
A skilfully placed Integrated Marketing Campaign reduces the overall media cost as it gets the required engagement within a short time and a one-time spent. Integrated Marketing that includes dynamic components incurs a very nominal amount at a time with optimized target reaching facility and Digital Brand Establishment.
Building Trust and Brand Recall
Implementing an Integrated Marketing strategy builds consumer trust and allows for brand recall as messaging is consistent and integrated amongst several channels.
Awards and Recognition
If you want to highlight your brand through quality content by forming relevant and suitable Campaigns tailored for your audience and gain recognition for the same on the biggest of Award functions, sharing the stage with the biggest of brands, Integrated Marketing Campaigns is the way to go.