Well-researched, ROI-driven, 360-degree Search Engine Marketing that ensures your brand’s visibility amongst your target audience on search engines
Have you ever wondered why everyone is talking about SEO nowadays and why it is so important?
Here’s another question to answer your first one: Have you searched for something on Google and almost always only clicked on the first few websites displayed on the first page?
There’s your answer!
Search engine marketing can be a time-consuming and challenging topic to master, especially when you have to take care of other business processes as well. Luckily, we can help out!
We are a Digital Transformation Agency that is also SEO Service Providers based in Kolkata, India.
Here’s how we look after your SEO projects and strategies:
Since the beginning of advertising, the first stage always starts with research. And we say old is gold! Our research team spends many nights and days thinking, breathing, eating, and researching your brand and industry. This research ensures that we are both on the same page ad we can create your SEO strategy in a much better and informed manner.
Understanding your audience helps us better determine who they are, what they care about, what they’re searching for, which buying stage they could be in, and which kind of content would appeal to them most. This understanding leads to much better traffic on your website because we are giving the people exactly what they want.
Through tools such as Ubersuggest, SEMRush, and more, we have access to information regarding your competitors as well.
When we learn which keywords and content work best for them, we can also include these aspects into our search engine marketing strategy. Plus, we also get an idea of their weaknesses and other angles we could play on in our attempts at SEO.
This process puts you above the rest, and building credibility and trust amongst your target audience become a more manageable task since people are more prone to enter your website and read your content.
Finding keywords with high search volume and low competition is a skill we pride ourselves in. While other SEO Service Providers are out there looking for keywords with the highest volume, we also keep the competitors in mind so that your content appears for keywords that your competitors may not even use. However, your audience still wants to know about it and is searching for it.
Your customers aren’t just turning up on your website for information. They are also looking for information on other websites such as Wikipedia, Quora, Reddit, Glassdoor, Blogging sites, social media, and more. You need to be there too! Hence, we take out a list of websites that your potential consumers are indulging in and ensure that the relevant keywords are present as well. Yes, on social media too! Many SEO Service Providers may miss out on these social media websites, but we understand the importance of being optimized for SEO everywhere.
On-Page SEO Stage (SEO on the website):
Your Search Engine Marketing has not started on the right foot if an initial and, eventually, periodical website audit is not done. Our SEO experts audit your website thoroughly to come up with the best recommendations that will get you noticed by your customers. Recommendations can span from sitemap to content and keywords to the way your internal pages are linked. They are based on the latest Search Engine Algorithm Changes. All of these practices make sure that you are always on top once you reach the top.
Off-Page SEO Stage (SEO off the website):
Once we have the list of websites your audience visits often, we make a list of the kind of content that would most attract them. Based on our previous research of what they care about, what they search for, and who they are. We also seek out a network of ambassadors who could speak about your brand on various platforms. We call this guest blogging. Guest blogging also allows you to create trust amongst your audience. In the case of regional audiences, we produce content in their regional language using keywords in that language too. For example, while doing Search Engine Marketing in Kolkata, we would write content in Bengali too.
Search Engine Marketing in India has evolved to a stage in which a full-blown strategy and optimization needs to be involved. For crawling and indexing aspects of SEO (or technical SEO), we rely on Google Webmaster. To analyze website traffic, conversions, and user behavior, we depend on Google Analytics. If we find that our Key Performing Indicators (metrics that determine our success) are not reaching the targets, we revise the search engine marketing strategy.
We also periodically monitor our Off-Page strategy every three months and keyword performance. We understand that consumer preferences are changing every day, and we don’t want you to miss out on any opportunity or waste any marketing dollars on futile attempts at reaching an audience that may not convert. After all, we are an ROI-driven agency!
As you may have noticed by now, our search engine marketing steps cover every aspect of SEO that your business requires. We understand that your business requires our every effort and our best minds; hence, that’s what we ensure! The team that caters to your business needs consist of people in strategy, technology, and analytics because we like to provide holistic services to drive your business with the best ROI.
Don’t believe us?
Maybe you will believe our happy customers!
Anirban MitraVP- Marketing and Business Development, Shrachi Group
It was a revelation to work with Magne. We had started to work with you on an experimental basis; however, we have found a solid support system in you because of your approach towards the subject and in-depth research for your work. We look forward to working with you further.