Brand Story

UrsDigitally, formerly known as MAGNE Consulting, was founded in 2011 by a team of seasoned professionals with over 10 years of corporate experience. Our founders have worked with esteemed firms such as PwC, Aditi Technologies, and CTS, instilling in us a deep understanding of business dynamics. We have always strived to contribute to the growth stories of the brands we work with.
UrsDigitally started as a Retail Consulting Firm, offering a comprehensive Growth Framework that includes services such as Mystery Audit, Store Improvement Program, Staff Training & Performance Improvement, and Retail Tech.
Later, it forayed into Digital first Marketing (Digital Marketing). After working with brands like Himalaya Opticals, Turtle & KPMG, it became a boutique marketing agency providing Strategy, Implementation & governance services to brands globally.
While UrsDigitally has had the opportunity to work with a diverse range of verticals, our deep domain expertise lies in Manufacturing, Retail, Hospitality, and Healthcare. We have successfully collaborated with brands like Tata Agrico, Ms Life, Captain TMT, and Excel Wallpapers, providing them with comprehensive Marketing Frameworks and Growth-Driven Implementations tailored to their unique industry needs.
UrsDigitally is currently undergoing an exciting transformation into a Strategy-Driven, Technology-Enabled agency. This evolution will empower us to offer advanced services that enable both Positioning & Funneling for our clients, marking a new chapter in our journey.

Responsive Slider Timeline

UrsDigitally has grown from its roots as a retail-focused agency into a comprehensive digital marketing powerhouse. Over the years, we have evolved by embracing new opportunities, expanding our expertise in marketing strategy, and forging impactful partnerships. Today, UrsDigitally continues to innovate and grow, aiming to support brands across regions and industries with cutting-edge marketing solutions.

2010

The founding vision

The founding team envisioned creating a retail-focused agency specializing in People, Process, and Technology.

2011

Company Formation

MAGNE Consulting came into existence.

2013

Diversification

MAGNE diversified into Digital Marketing and welcomed a new board member with expertise in Marketing.

2017

Acquisition & Rebranding

MAGNE was acquired by MaxMobility and rebranded as UrsDigitally.

2018

Marketing Framework

UrsDigitally introduced a Marketing Strategy Framework for SMEs, encompassing Benchmarking, Goal Setting, Gap Analysis, and Roadmapping.

2019

Expansion

Expanded presence to Lucknow through a collaboration with Grab Loyalty.

2022

New Partnership

Partnered with BEI Confluence (JV) to launch GroX, an integrated marketing solution targeting large-scale projects.

2025

Western India Expansion

Extended operations to Western India, striving to become a trusted marketing partner for brands in the region.

Our Process

Our process ensures a seamless journey from onboarding to sustained growth. By leveraging strategic insights, making data-driven decisions, and fostering collaborative efforts, we create customized solutions that align with business goals, address challenges, and drive long-term success.

Step 1 – Client Onboarding

Initial Documentation

Completion of work orders, NDAs, and necessary documentation to initiate the engagement.

Step 2 – Workshop with Client

Understanding Goals

Collaborative sessions between the agency and client teams to understand business goals, challenges, offerings, and target audience, forming the foundation for a tailored strategy.

Step 3 – Digital Maturity Audit & Competitor Analysis

Market Research

A comprehensive evaluation of the client’s digital presence and an in-depth competitor analysis to identify gaps and opportunities for the strategic blueprint.

Step 4 – Strategy Development

Tailored Approach

A customized approach to marketing, brand identity, or platform development, aligning with business goals and audience needs.

Step 5 – Phased Implementation

Structured Execution

Execution of the strategy in structured phases based on the brand’s maturity and business complexity.

Step 6 – Performance Monitoring

Tracking Success

Tracking of key metrics to measure the effectiveness of campaigns across all platforms.

Step 7 – Optimization & Reporting

Data-Driven Improvements

Regular updates and improvements to strategies, guided by data insights from performance reports.

Step 8 – Review & Refinement

Strategic Assessment

Assessment of outcomes to refine strategies for better future performance.

Step 9 – Ongoing Support & Growth

Sustained Development

Consistent support to adapt strategies as the business evolves, driving sustained growth.

Step 10 – Future Planning

Long-Term Success

Long-term strategizing to ensure sustainable growth and ongoing success.

Mission.

Achieving 100+ strategy-driven implementations by 2030 across Manufacturing, Retail, Hospitality, and Healthcare verticals.
Shifting to an outcome-based engagement model by 2025, including revenue sharing, valuation-driven strategies, and equity participation.
Building a partner-driven ecosystem to deliver integrated, specialized offerings.

Vision.

Innovation | Commitment | Business Transformation

Crafting tailored Marketing Playbooks for brands based on their unique business needs while providing implementation and governance support to drive effective positioning and business growth.

Our Promise.

A goal-oriented Strategy Framework to design customized initiatives.
Data-backed predictability for campaign outcomes, including branding, lead generation, and more.
SOP-driven execution ensuring transparency at every stage.
Gamified reporting to deliver impactful insights and performance analysis.

Our Values.

We believe in sustainable growth through strategic planning. Thus, we do digital transformation activities basis on the current marketing trend/scenario and taking a clue from the industry creating and channelizing content to achieve short-time and long-time goal for the brands.