Brand Story
UrsDigitally started as a Retail Consulting Firm, offering a comprehensive Growth Framework that includes services such as Mystery Audit, Store Improvement Program, Staff Training & Performance Improvement, and Retail Tech.
Later, it forayed into Digital first Marketing (Digital Marketing). After working with brands like Himalaya Opticals, Turtle & KPMG, it became a boutique marketing agency providing Strategy, Implementation & governance services to brands globally.
While UrsDigitally has had the opportunity to work with a diverse range of verticals, our deep domain expertise lies in Manufacturing, Retail, Hospitality, and Healthcare. We have successfully collaborated with brands like Tata Agrico, Ms Life, Captain TMT, and Excel Wallpapers, providing them with comprehensive Marketing Frameworks and Growth-Driven Implementations tailored to their unique industry needs.
UrsDigitally is currently undergoing an exciting transformation into a Strategy-Driven, Technology-Enabled agency. This evolution will empower us to offer advanced services that enable both Positioning & Funneling for our clients, marking a new chapter in our journey.
Our Process
Our process ensures a seamless journey from onboarding to sustained growth. By leveraging strategic insights, making data-driven decisions, and fostering collaborative efforts, we create customized solutions that align with business goals, address challenges, and drive long-term success.
Step 1 – Client Onboarding
Initial Documentation
Completion of work orders, NDAs, and necessary documentation to initiate the engagement.
Step 2 – Workshop with Client
Understanding Goals
Collaborative sessions between the agency and client teams to understand business goals, challenges, offerings, and target audience, forming the foundation for a tailored strategy.
Step 3 – Digital Maturity Audit & Competitor Analysis
Market Research
A comprehensive evaluation of the client’s digital presence and an in-depth competitor analysis to identify gaps and opportunities for the strategic blueprint.
Step 4 – Strategy Development
Tailored Approach
A customized approach to marketing, brand identity, or platform development, aligning with business goals and audience needs.
Step 5 – Phased Implementation
Structured Execution
Execution of the strategy in structured phases based on the brand’s maturity and business complexity.
Step 6 – Performance Monitoring
Tracking Success
Tracking of key metrics to measure the effectiveness of campaigns across all platforms.
Step 7 – Optimization & Reporting
Data-Driven Improvements
Regular updates and improvements to strategies, guided by data insights from performance reports.
Step 8 – Review & Refinement
Strategic Assessment
Assessment of outcomes to refine strategies for better future performance.
Step 9 – Ongoing Support & Growth
Sustained Development
Consistent support to adapt strategies as the business evolves, driving sustained growth.
Step 10 – Future Planning
Long-Term Success
Long-term strategizing to ensure sustainable growth and ongoing success.
Mission.
- Achieving 100+ strategy-driven implementations by 2030 across Manufacturing, Retail, Hospitality, and Healthcare verticals.
- Shifting to an outcome-based engagement model by 2025, including revenue sharing, valuation-driven strategies, and equity participation.
- Building a partner-driven ecosystem to deliver integrated, specialized offerings.
Vision.
Innovation | Commitment | Business Transformation
Crafting tailored Marketing Playbooks for brands based on their unique business needs while providing implementation and governance support to drive effective positioning and business growth.
Our Promise.
- A goal-oriented Strategy Framework to design customized initiatives.
- Data-backed predictability for campaign outcomes, including branding, lead generation, and more.
- SOP-driven execution ensuring transparency at every stage.
- Gamified reporting to deliver impactful insights and performance analysis.
Our Values.
We believe in sustainable growth through strategic planning. Thus, we do digital transformation activities basis on the current marketing trend/scenario and taking a clue from the industry creating and channelizing content to achieve short-time and long-time goal for the brands.
