Case study on May’22 broad core update | UrsDigitally
How our top brands got recognized for consistently delivering quality content when Google rolled out its May’22 broad core update
Among all the essential facets of digital marketing, content is the most valued asset to connect with audiences at the ground level. Ask any seasoned SEO expert or online marketer about which strategy serves the best to accomplish their marketing goals faster and better. Quality Content as a part of Content Marketing Strategy is the only answer they will stress and boast about.
While “Content is the King” is what most digital strategists believe, Google is also rapidly changing its algorithm to feature only the “King Content” relevant to the user’s query or search pattern. Simply put, if you want Google or the search engines to improve your business’s online visibility, focus on relevant content that your audience wants.
Broadening the Business Horizon with the latest Google’s May’22 broad core update
To make your job easier to reach out to your target audience faster, Google rolls out broad core updates every few months, the most recent being in May 2022. And this latest algorithm update has been the most rewarding phase for our eminent client trio, as their search engine ranking has spiked significantly. Want to know how? No, there is no secret recipe, but only quality content is what we focus on to humanize a brand and meet Google’s broad core update parameters.
Introducing our prestigious clients who swear by Quality Content
When pioneering brands like TATA Agrico, Dalmia Gold Tea, and Sitaram Spinners wanted to make their digital presence more impressive and result-oriented, they wanted to create the buzz by serving the audience with just the right content relevant to their businesses.
The fun part here though our clients belong to different commercial sectors, catering to different needs, but agree unanimously on topping the SERP with compelling content writing services.
Having said that, let’s find out why such eminent brands wanted UrsDigitally to help them with their content planning and strategic implementation.
While the brand TATA needs no introduction, its hand tool division TATA Agrico despite being in the business for decades is known to cater to diverse workforces like masons, fabricators, and farmers. This pioneering hand tool major delivers some of the best-in-class industrial consumables and agriculture & trade hand tools that garner a decent yearly business through word-of-mouth marketing. This is where the brand felt the need to capture the audience in and outside their specific target sector through informative blogs and article posting about their range of products.
Similarly, Dalmia Gold Tea, a leading tea brand with decades of flavorsome legacy wanted its curated range of tea to be a part of every Indian household. But lack of engaging and informative content regarding the company’s signature offerings has been a severe roadblock for the brand to make its presence felt in the cut-throat digital space. So, they wanted to lure the prospective buyers, especially the refined tea drinkers with engaging blogs on the products, different types of tea, and the manufacturing process.
For our next client, Sitaram Spinners, leading the digital game was even more complex due to their business type and product category. Due to the limited search for their products, which feature various yarns, it was becoming a challenge for the company to know their presence felt in the market. Even for the users and buyers finding an insightful blog on yarn is low to none, despite the staggering growth of the garment and fashion industry.
Importance of consistent content posting
Any prospective customer or buyer, looking for more insights before investing in a certain product, considers a blog or an article for maximum information. For example, a customer looking for a sickle online or tips to buy green tea will only see some relevant product results with no detailed specifications, its uses, and disadvantages. This is a major drawback for these reputed businesses to lose potential buyers only due to a lack of enough information online.
Besides buyers, curious readers are also important commercial assets that unknowingly promote a brand through reading and knowledge sharing. Eventually, feeding the visitors with compelling and informative content will boost the website traffic to positively hit your website’s Google indexing and ranking.
Here is a quick sneak peek of our strategic content creation formula
- Our seasoned SEO analyst selects and confirms a list of the most popular topics, relevant to the business.
- Keeping in pace with Google’s broad core update, we eliminate the use of unnecessary keywords and focused more on relevant keywords or key phrases that the searchers mostly use. This is one of our strict quality-check parameters to stay at peace with Google’s algorithm.
- Keeping in mind the searcher’s reading preference, our qualified content writers delivers compelling and informative pieces, which are simple to read and easy to understand. Instead of stuffing the content with unnecessary keywords, we strategically implement the most relevant keywords in the title or the beginning of the content to appear on the first page of the SERP.
- Our qualified writers strive to deliver only relevant and authoritative content and strictly abstain from including anything unverified, to prevent downgrading the site’s performance.
- Our consistent posting of informative and engaging blogs and articles on the client’s websites and other third-party sites with strategic word linking has fetched exceptional traffic to their websites.
After this rewarding search ranking improvement with the latest broad core update, one thing is sure, quality content is here to stay.
Whether you are a newbie or a prominent brand if you want to drive more organic traffic to your website and sustain it in the long run, make your presence felt with content that generates buzz and sustains through Google’s broad core update.
