Dishing out some major real-estate lead generation tips that helped two realty majors maximize their annual profit | UrsDigitally
With the surging demand for upscale properties in cities and suburbs, the Indian real estate sector is continuing its upward trajectory for the past two decades and is almost on the brink of becoming the third-largest sector contributing notably to the Indian economy. As the prospect seems to be superbly promising, many newbies, as well as reputed realtors are trying their best to learn and implement concrete ways on how to generate real-estate leads to ensure faster, better, and consistent growth for their businesses.
A brief tale of our valued clientele
A pioneering real-estate and housing company with nearly a decade of a glorious market reputation, JSB follows more of a customer-focused approach to earn its solid brand reputation.
What makes JSB apart from other realty investors is its core business principles that thrive on 100% transparency, punctuality, and assured quality.
Victoria Vistas is an upcoming world-class deluxe housing project by the reputed Salarpuria Sattva Group, Signum Group, and Damodar Ropeways. This upcoming plush project is equipped with world-class amenities, advanced housing, and energy-efficient features to offer luxurious green living amidst serenity.
Why they wanted us onboard?
JSB being a renowned realty giant, and VictoriaVistas, the brainchild of 3 pioneering construction companies in India, wanted UrsDigitally to implement the best digital lead generation strategies to unclog a consistent and saturated channel of incoming leads, capture the potential audience, and finally convert them into business.
Precisely, every realty frontrunner and beginner is trying to make the best use of this digital game-changing formula to propel 2x faster and better returns out of their venture beyond boundaries.
Possible challenges and complexities
While offline lead generation is achievable with consistent follow-up and networking, online lead generation can be challenging, as it involves possibilities of data breaches, lack of face-to-face conversation, posting irrelevant content, difficulty in lead tracking due to the lack of technical know-how, and social media management tools.
Double the complexities are a lack of creativity in producing unique content and posting copied creatives which work as a major setback for any realtors to emerge as a promising brand in the profitable real-estate biz. In fact, many real-estate businesses went kaput due to the lack of comprehensive lead-generation tactics.
How has UrsDigitally assisted clients in generating rewarding real-estate leads with proven and time-tested strategies?
As an accomplished digital marketing and branding partner to many industry stalwarts for years, we implemented the best constructive roadmap for two of our valued clients in generating prospective and lasting leads for their realty businesses.
- Hogging the spotlight with PPC ads
We suggested a PPC (pay-per-click) ad campaign, which is one of the most cost-effective strategies to drive more leads to the targeted landing page of the business website through advertising on Facebook, Google, Instagram, and Bing. This is one of the fastest and most effective ways to appear on the feed of the leads who aren’t even searching about real estate. But every time a user has clicked on the ads, it directed them to their website, making the visitors aware of the business while some potential customers even dropped queries regarding new projects, ready-to-move-in flats, and pricing.
- Comprehensive content marketing strategy
Feeding compelling and informative blogs, articles, and content on real estate is one proven way to attract potential leads, and keeping them glued to your website is what we recommend and did for our clients.
We provided consistent informative blogs and articles using trending keywords that have the highest search volume to appear on the first page of SERP to our prospective clients. Also, providing quality content is the key to luring leads, keeping them hooked, and scaling the chances of repeated visits, which has helped our clients identify loyal visitors and incoming traffic.
Quality blog posts have the potential to become all-time popular.
- Implementing the right social media management tools
Knowing how the right use of social media management tools can bring rewarding profit to any online business, we make the optimum use of social media tools to track leads, interacting with the audience on multiple social media platforms to identify and generate potential leads for our real estate clients.
- Harnessing the full potential of SEO
At UrsDigitally, our seasoned digital strategists recommended our clients, both JSB Infrastructure and Victoria Vistas to SEO optimize their websites to generate more traffic. Not just stuffing but strategically using the relevant keywords in the web content, blogs, articles, using CTA, and backlinks on social posts have helped our clients attract potential real-estate leads beyond boundaries.
- Seeing is believing
Walking in hand with the trend of TikTok or Facebook and Instagram reels, we created and posted innovative videos on real estate, the latest-ins in realty biz which were quite entertaining and informative with compelling video content that made potential leads click and watch till the end. We keep posting such creatives to ensure a consistent traffic flow to our client’s website.
- Generating leads faster with e-mail marketing
As soon we track down potential leads from social media likes, comments, interactions, and their search pattern, we implemented a strategic way to follow up leads with e-mail marketing, pitching a direct tone to set a personal cord with the lead. Instead of flooding the client’s inbox with regular marketing emails, we followed a strategic way to nurture potential leads strategically with weekly e-mails and newsletters, to pique their interest in our clients. This has been a real game-changer in converting leads into business.
By and Large
For both our exclusive real-estate clients JSB Infrastructure and Victoria Vistas, we suggested these time-tested real-estate lead generation strategies, which have helped them maximize their yearly profit margin. From generating leads to suggesting constructive tactics to our clients in lead retention and conversion, we do it all for our valued clients being their proud digital branding and promotion partner.