How Data-Driven Organic Lead Generation by UrsDigitally Transformed a Mining Business | UrsDigitally
As digital stride is taking over the business landscape, with new ventures debuting in the scene every minute, how can the core mining industry be left behind? Contributing a significant 3% to the nation’s GDP, India’s mining sector is currently going through a rapid digital transformation in every aspect- from operations to branding and marketing. The adoption of digital advancements is working as a driving factor in boosting the sectors’ digital authority while reaching out to the common mass ensuring complete transparency in projecting brand ethos and communication.
About The Brand
UrsDigitally feels extremely elated to be the proud digital marketing partner of Tata Steel Mining Limited (TSML), a pioneering Ferrochrome producer in India. A 100% subsidiary of the renowned Tata Steel Limited, TSML is India’s leading producer of ferrochrome; owning 3 rich chromite reserves in Orissa and 8 advanced production units across the nation.
TSML’s core worries
Though TSML holds a remarkable market position as the leading ferrochrome producer, its weak digital authority was concerning in terms of business perspective, impacting its brand value. Creating and retaining a robust digital presence is now a must-have criterion for businesses for a wider market reach and bonding with audiences through a personalized approach. Debuting in such a dynamic digital space while creating a niche market for its focus product –ferrochrome, was a significant challenge for TSML. The brand was deficient in the following digital credibility aspects:
- Website Quality: A properly functional, fast-loading website with smooth page navigation, featuring company news and updates defines a business’s online credibility and impacts its brand value. But this was not the case with the brand. Their website had a glitch-ridden interface, complex navigation, and security concerns making it a vulnerable hotspot for visitors
- Lack of SERP Authority: Surprisingly, this renowned brand was lacking SERP authority because of poor SEO practices, impacting its discoverability
- Poor social media presence: As one of the leading B2B businesses, the brand was anxious to fortify its LinkedIn presence, which was till then having lower followers and slower growth due to the lack of a consistent and valid content strategy
Because of the poor performance of the above 3 prominent digital parameters, the brand was significantly losing its online credibility, which brought them to us.
Foolproof Transformational Roadmap by UrsDigitally
After analyzing their pain points, the digital marketing experts of UrsDigitally came up with a strategy-driven blueprint to help the brand gain some digital relevance. We focused and worked on the following aspects to meet the brand’s expectations and exceed our own.
- Our analytical SEO experts conducted thorough keyword research with the competitors and curated a list of relevant industry-specific keywords for the brand
- This curated list of keywords is used to write informative long-form content that gets posted on the domain and other 3rd party websites. Consistent posting of informative and engaging blogs with keywords helped in fetching impressive organic traffic to the main website
- We also conduct a transparent weekly coordination with the client to keep things streamlined and plan the next strategy
- The brand gained a significant SERP spotlight
- 36.7% growth in organic website traffic
- Improved audience reachability with 55.93% growth
- 416% growth in the referring domain
Result-driven LinkedIn strategy
To build a strong LinkedIn presence for the brand, we focused on the following:
- Sharing brand stories and events through intriguing creative posting
- Posting videos and carousel of the brand’s journey, products, and services
- Group posting of business-focused relevant content and creatives
- 160.27% Impressive organic followers’ growth on LinkedIn
- Increased engagement with the posts
- Augmenting LinkedIn authority
Addressing these digital credibility gaps would be essential for the brand to improve its online standing, regain trust, and establish itself as a reliable and credible presence in the digital space. Joining UrsDigitally’s bandwagon of data-driven success stories is this mining brand, which is soaring high in mining digital leads and impressions.
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