How did digitally partnering with UrsDigitally boost TATA Agrico’s revenue graph? | UrsDigitally
Staying digitally relevant is the core concern even for the established brand like TATA Agrico which is mainly in the core business of delivering quality agricultural implements and hand tools for decades. Businesses, whether small or big, are on a constant spree to make an impeccable digital identity only to keep pace with dynamic digital trends and consumer search intent. Such is the rush that even the core businesses are also investing in hiring an all-inclusive digital marketing team to manage their digital profile and promote their products, and services to outperform their competitors in the process.
Brand brief:
A subsidiary of the pioneering TATA Steel, TATA Agrico is a leading name in offering supreme quality agriculture implements, industrial consumables, and trade hand tools. Since its inception in 1925, this agri and industrial hand tool major has become the most preferred and trusted brand among users for its consistent quality and durable range of offerings.
Being in business for decades, TATA Agrico has updated and expanded its offerings with the dynamic market trends and buyer preference to retain its no.1 position in the market. From their premium range of conventional agro and industrial hand tools to modern gardening tools and bonsai kits, TATA Agrico’s business offerings have evolved down the year which makes them the unrivaled name in the business.
Client’s woes:
Despite such a glorious market presence over decades and doing decent business among its target audience, this pioneering brand was somehow lacking its credibility as a digitally viable name which was limiting its brand value and impacting sales. Here are a few things that grabbed our dotting attention
- Lack of awareness about their product offerings
- No sufficient informative post about products and services
- No relevant content creation that promotes the value of the brand
This is Google analytics screenshot before we started working on it
This is Google analytics screenshot of last 3 months
Our approach:
As soon as TATA Agrico approached team UrsDigitally for a holistic digital transformation of their business, the only digital marketing remedy we could think of was strategic SEO to gain substantial attention from the avid users and humanize this core sector brand among the netizens.
These are the major areas we focused on initially to enhance the performance:
- Improving the website structure
- Creating separate landing pages for category, sub-category & products
- Updating metadata on category, sub-category & product pages based on the target keywords
- Fixing the website’s technical issues
- Improving the website’s performance on mobile as well as on desktop
- Comprehensive analysis of the relevant keywords
- In-depth market research about the products and services
- Identifying the competitors and their latest marketing and branding strategies
- Analyzing the prevailing content of the competitors and sorting the most relevant topics
- Consistent posting of engaging and informative blogs on the TATA Agrico website and high-authority third-party sites
- Providing authoritative and verified content with a storytelling approach for a better understanding of the searchers
Our strategic SEO and content marketing roadmap proved to be immensely rewarding for TATA Agrico in projecting its image as the most trusted consumer brand. Within a span of a few months, this pioneering hand tool major was basking in
- Improved SERP ranking
- Fetching maximum traffic to its website
- Reaching a wider target audience
- Increased incoming product inquiry that led the brand to launch new products
- Improved sales margin compared to the last few months
Takeaway:
Our association with TATA Agrico as their trusted digital marketing and branding partner is still going strong as both sides are expecting a solid business liaison considering TATA Agrico’s improved digital expansion and promotion. Keep visiting us for such insightful scoops on our client collaboration and their exemplary digital transformation.
