How Glamac International Became a Digital Thought Leader in the Poultry Feed Additives Industry
Introduction
Glamac International, a leading provider of poultry feed additives, embarked on a mission to strengthen its digital footprint and establish itself as a trusted leader in the niche. Recognizing the evolving behavior of buyers, who now rely heavily on online research, Glamac prioritized improving its online visibility and search engine performance.
Despite its strong product offerings, the company’s website faced several challenges:
- Low visibility on search engines.
- Minimal organic traffic.
- Outdated content that did not align with the target audience’s needs.
Through a strategic and tailored SEO campaign, Glamac achieved remarkable results, including top keyword rankings, increased domain authority, and establishing a strong digital presence.
Challenges faced by Glamac
- Low Initial visibility: The website ranked poorly for most keywords and had minimal traffic.
- Outdated content: The existing content failed to address the concerns and pain points of the target audience.
- Regulatory constraints: Navigating complex regulatory requirements added an additional layer of difficulty to content creation.
Key achievements
- Improved keyword rankings
Glamac’s SEO efforts resulted in top rankings for several high-value keywords relevant to the poultry feed additives industry. Here’s a snapshot of notable achievements:
- Rank 1 keywords:
- Panbonis premix poultry feed price
- Supravita
- Acidifiers in poultry
- Toxin binder for poultry
- Anticoccidial rotation
- Poultry waste management
- Poultry egg protein
- Rank 2 keywords:
- Enzymes in poultry feed
- NSP enzymes in poultry
- Emulsifier in poultry feed
- Chicken diarrhoea
- How to cure white diarrhea in chickens
- Chicken diarrhea treatment
- Rank 3 and 4 keywords:
- Brown diarrhea in chickens
- Watery chicken poop
- Best poultry feed company in India (Rank 9)
(keywords getting search clicks from Organic medium)
These results solidified Glamac’s position as a trusted resource for industry-specific solutions and insights.
- SERP feature trends
Glamac’s content began to feature prominently in SERP features, which further enhanced visibility and engagement:
- Image pack: Showcasing product visuals for increased click-through rates.
- People also ask: Addressing common audience queries to establish trust and authority.
- Knowledge panel: Highlighting Glamac’s brand details and expertise.
- AI overview: Positioned in AI-generated summaries of relevant topics.
- Organic traffic surge
Organic website traffic and direct traffic grew by an impressive 154% & 146% respectively within 12 months. A large percentage of this growth came from first-time visitors, indicating successful efforts to attract new audiences and direct traffic indicates brand awareness.
- Social media engagement
Followers and engagement rates on platforms like LinkedIn and Facebook doubled, further reinforcing Glamac’s position as an industry leader.
Project background
The poultry feed additives industry
The poultry feed additives market is characterized by rapid innovation, stringent regulations, and increasing demand for sustainable and organic products. Companies must differentiate themselves not only through product quality but also by effectively communicating their value online.
Opportunities identified
- Untapped high-value keywords: Many keywords had moderate competition, offering a prime opportunity for Glamac to dominate the search landscape.
- Thought leadership: The sharing of expert-driven content allows Glamac to position itself as a trusted leader in the industry.
- Industry trends: The growing reliance on digital channels created the perfect environment for Glamac to establish a robust online presence.
Tailored SEO strategy
- On-page SEO
- High-value keywords were strategically incorporated into titles, meta descriptions, headers, and body content.
- Site speed, mobile responsiveness, and crawlability issues were resolved, ensuring a seamless user experience.
- The website was redesigned for better navigation and updated with engaging visuals.
- Off-page SEO
- Partnerships with industry websites and publications led to high-quality backlinks, boosting domain authority.
- Active engagement on platforms like LinkedIn and Facebook drove traffic and increased brand visibility.
- Glamac was listed in relevant online directories, improving discoverability.
- Content marketing
- Expert bogs: Industry professionals authored blogs that addressed audience pain points and established credibility.
- Educational resources: Case Studies and FAQs provided valuable insights to buyers.
- Targeted campaigns: Content was tailored to specific buyer personas, ensuring relevance and engagement.
Key takeaways for industry leaders
- Expert-driven content is essential
In niche markets like poultry feed additives, leveraging the expertise of industry professionals is invaluable. Blogs and resources authored by subject matter experts resonate deeply with audiences, building both trust and authority.
- Tailored strategies deliver results
Understanding the unique dynamics of the poultry feed additives market allowed Glamac to address specific buyer concerns effectively. Customised SEO efforts were the key to success.
- A holistic SEO approach works
The seamless integration of on-page SEO, off-page SEO, and content marketing ensured sustained results.
Conclusion
Glamac International’s journey highlights the transformative power of a tailored SEO strategy in a competitive, niche market. The expert-driven content, technical optimization, and targeted outreach employed by Glamac not only helped it achieve its goals but also set a new benchmark for businesses aiming to elevate their digital visibility.
The results achieved, a 154% increase in organic traffic, top keyword rankings, and a stronger online presence, underscore the value of combining industry expertise with digital marketing strategies to establish authority, build trust, and stand out in the marketplace.
