How UrsDigitally helped MS Agarwal Foundries Expand and Reinforce their business on Digital | UrsDigitally

A leading brand in the TMT Bar space decided to foray into ‘Digital’ to achieve a higher degree of visibility and moreover to meet the expectation of their Partners ( read Consumers, Dealers, Influencers, etc.) 

A traditional brand that had only relied on conventional channels of Marketing so far and having fair bit of skepticism on the ROI aspect of Digital Programs wanted to make a Strategic beginning and got in touch with the UrsDigitally Team which popped up on their Google Search as an agency of repute

A series of calls, interviews of key team members, and finally a pitch presentation led to the initiation of a Digital Strategy & Blueprinting exercise for the brand which allowed collaborative plotting of a Digital Roadmap with KPIs and checkpoints 

Our client at a glance

MS Agarwal Foundries Pvt. Ltd is one of the leading conglomerates headquartered in Hyderabad, Telangana, owning 3 major brands MS Life Steel, AF Star, and Sitaram Spinners Pvt.Ltd (SSPL). With an annual turnover of 5000 crore, this people-centric brand has successfully ventured into India’s 2 core sectors steel and textile with an aim to deliver global standard steel and commercial yarn and generate substantial employment for the skilled and unskilled workforce. In the coming years, the company is planning to diversify its business in various other major sectors to become a value-driven brand for the people by the people.

MS Life website’s performance went down after the website migration, but our SEO team has worked on it aggressively to bring back the numbers within 6 months.

The screenshot is taken from Semrush for the MS Life website

For MSLife

Their pain points

Now, being such a responsible brand with a luminous market prospect, MS Agarwal Foundries aims to expand its digital horizon to resonate with every generation as a people-first brand. This is because though steel and textile contribute significantly to the nation’s GDP, people especially the netizens hardly pay any attention which is adversely impacting their brand value, business, and growth of the company. Their simple concern was “Digitize our heavy steel and textile offerings on a lighter note for a solid PAN India market grip”. 

The pain points or wish list could be classified under the following heads:-

• Creation of Digital Assets targeting User Segments 
• Digital Channel Augmentation with Relevant Audiences 
• Brand Visibility & Positioning in Digital Space 
• Performance Marketing to generate a strong funnel using both Paid & Organic Methods 
• Analytics Dashboard to enable analysis of People, Process & Products 

The screenshot is taken from Semrush for Sitaram Spinners website

For SSPL:

Our Master digital remedy for the Maestro Group

So, after some initial brainstorming sessions over coffee and finally understanding their concern, we at UrsDigitally decided to conduct some basic research for some deeper insights into the brand.

• Compiled a set of questionnaires to identify their strength and weakness
• Understanding their industry expertise 
• In-depth analysis of their core subsidiaries
• Analyzing their SERP ranking
• In-depth product analysis
• Whether they are targeting the local market or planning expansion to market their products

After analyzing these crucial touchpoints, we concluded that MS Agarwal Foundries needed

A comprehensive SEO action plan with insightful content marketing to expand their market reach and generate brand awareness for 3 of their core subsidiaries MS Life Steel, AF Star, and Sitaram Spinners Pvt. ltd (SSPL). For a reinforced SEO strategy just like their reinforced TMT, we formulated the following

• A thorough technical audit (indexing, page speed) of their website to suggest the required changes for making it user-friendly
• Analyzing the SEO game plan of the competitors
• Researching relevant keywords that fit their business perspective 
• Optimizing the web page link with URLs
• Setting internal SEO linking strategy
• Strategic content marketing with a domain blog posting on the most relevant industry topics
• Regular blog and article posting on high-authority 3rd party sites
• Bracing up SEO and content marketing game in terms of Google’s dynamic algorithm update

Takeaway

In just a span of a few months, MS Agarwal Foundries and its 3 core subsidiaries gained the most deserved digital limelight which is growing stronger in association with our strategy-driven SEO and content marketing. The brand’s aim to expand and conquer the market outside South India is now a reality with UrsDigitally’s approved digital marketing strategy.

To co-create digital transformation for your Brand, get in touch with us –

GET YOUR FREE PROPOSAL TODAY

To get a free audit done for your website click below –

CHECK YOUR DIGITAL MATURITY SCORE