How UrsDigitally Took a Menswear Brand from Invisible to Irresistible on Instagram – A 250% Growth Story
A well-known menswear brand with premium suits, a loyal offline customer base, and… A digital presence as lifeless as a buttonless cufflink. Their Instagram was stagnant, engagement was low, and Valentine’s Day—one of the biggest sales moments of the year—was fast approaching.
They had great products. What didn’t they have? A way to break through the noise of seasonal promotions and actually get people talking, following, and buying.
Enter UrsDigitally. Our challenge? Not just boosting their Instagram followers and sales but also making the brand matter in a hyper-competitive market.
The Plan: Turning Likes into Love (and Sales!)
We knew this campaign couldn’t just be another “shop now” ad fest. To win Valentine’s Day, we had to:
- Drive real footfall – Get people into stores, not just scrolling past posts
- Turn engagement into purchases – Make following the brand on Instagram a rewarding experience
- Create an emotional connection – Build a campaign that resonates with shoppers looking for the perfect gift
Phase 1: The Big Idea
After an intense brainstorming session, we pitched three concepts. The winner? A social-first, store-driven campaign that made every Instagram interaction count.
Here’s how it worked:
- Like & Follow: Users had to like the campaign posts and follow the brand’s Instagram.
- Shop & Snap: They visited the store, made a purchase, and posted a photo using #HappyShopping.
- Unlock the Love Coupon: Show the post at checkout to receive a special discount, valid till March 31st.
This wasn’t just a promotion—it was a game that encouraged participation and sharing.
The Execution: From Concept to Conversion
We didn’t just post and pray—we crafted a multi-touch strategy that combined organic engagement and hyper-targeted paid ads.
- February 11-15: Instagram posts, Stories, and Reels featuring Valentine’s Day styling tips, behind-the-scenes brand moments, and sneak peeks of the offer.
- February 13-16: In-store coupon redemption, bridging online buzz with real-world action.
- Rs. 5,000 Ad Budget: Used strategically for precise audience targeting—men aged 25-40 interested in premium fashion.
The Results: A Love Story Between Brand & Followers
Did the campaign work? Yes, it did. And then some.
- Instagram followers skyrocketed by 250%
- Engagement rate tripled, with post shares and comments at an all-time high.
- 200 coupons distributed and all redeemed, leading to a direct increase in in-store purchases.
- High-quality audience growth – New followers weren’t just numbers; they were engaged shoppers.
Lessons You Can Steal for Your Own Brand
- Turn Instagram Into a Game – A simple, interactive challenge (like our coupon system) makes engagement irresistible.
- Blend Online & Offline – Social media should lead to real-world action. Think in-store perks, exclusive discounts, or VIP access.
- Hyper-Target Your Ads – Instead of generic audience targeting, go laser-focused on engaged shoppers.
Final Thoughts
This campaign wasn’t just about one holiday—it was about redefining how the brand approached Instagram marketing.
