How We Took A Jewellery Brand Which Had Limited Awareness, To The Top Tier Of Search Results | UrsDigitally
The ever evolving digital marketing space is becoming all the more competitive with each passing day. Search marketing as a playground for marketers is opening up new avenues with each passing day. We delved right into the centre of it with a comprehensive search marketing endeavour, garnering massive response from the audience.
What the client wanted
Being a new player in the block, the client side wanted instant attraction and conversion to happen. Getting a foothold in the search results with no brand equity is a tall task and we tried to soak in the challenge.
What We did
To make the funnelling of the search marketing results more viable, we holistically delved into the following essentials:
- Did a comprehensive competitive study taking brands of the same to slightly above pedigree in the bracket.
- Used social listening tools to gauge out discussions and trends in the real time.
- Did an end to end website audit?
- Provided user experience consultation.
- Keyword research and search volume augmentation.
- AdWords campaigns
What We Achieved
It didn’t necessarily come as a surprise that the campaign got an immense response from the audience. Not only has it gained a top rung in the search results, but also we have been able to transform the seemingly casual visitor into customers.
Read our more Case Studies:-
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The Social Connect
One of the major successes came in the shape of a social connect we were able to create with the can hailing mass of Kolkata. A page dedicated to taxi problems in Kolkata became the hub for various communications related to the issues faced by common people with taxi refusals and other negatives. The page became a raging success with people from diverse demographic background pouring in their views about the taxi scenario in Kolkata. Our client, the cab hailing service got real time, responsive data about the user experience that the can hailers look for. Result? A truly seamless information structure for the client to make use of in their marketing proposition.
Read Our More Case Studies:
- How we decoded the Customer Purchase Behavior & reached out to the Loyal Customer Base for a renowned Apparel Retailer
- Making digital presence even stronger with a corporate website
- How we transformed the dealer of a reputed automobile company into one of the major names in the market
- How we marketed and garnered leads for a reputed Retail Business Summit in Eastern India from NO past data whatsoever