Forming your content based on micro-moments, social listening, and ideal customer pain points.
Content marketing may often either seem like a never-ending monster of a task or as easy as writing a few sentences in a blog article. But you know by now that every part of digital marketing requires a careful thought process, research, execution, and review! Following this simple process can defeat both ends of the spectrum. Content marketing would no longer seem like a hard task or misleadingly easy.
Of course, our Content Marketing Services are here to help you out too!
Here’s how we structure your content marketing strategy:
As a content marketing agency, it is extremely important for us to understand your products, industry, and customers the way you do. Using social listening tools and scouring the web helps us gain a preliminary understanding of how to progress with your brand’s content strategy. We also aim to find the platforms on which your audience resides so we can get maximum eyeballs from the audience that is most likely to buy any piece of content your brand publishes. Platforms could range from blogging sites to online media sites and influencers to social media to even email marketing.
A Buyer Persona goes just a little bit further than the traditional target audience description of demographic and geographic details. A Buyer Persona helps us determine the exact situations and pain points for which people would be looking for your solutions. These personas help us craft the communication in a way that provides value to these target segments. Once we break down the personas into micro-moments, with a little bit of social listening mixed in, it becomes a magical process of creating content. For example, while making a buyer persona for our brand, a buyer persona we could consider could be a start-up owner looking for content marketing services in Kolkata, which is his hometown, to build brand awareness about his newly launched company. With his small team that is unable to take care of the marketing, the team size is a major pain point leading him to look for an agency.
These micro-moments could be ‘I want to know’ in which people are trying to understand the problem, ‘I want to know’ in which they’re analyzing solutions to their problem, and ‘I want to buy’ in which they have decided upon a solution and are ready to convert. For each micro-moment, very specific content marketing services need to be provided. For example, someone who wants to give GMAT in the ‘I want to know’ moment might need to be made aware of online counseling services. While the same person in the ‘I want to do’ moments will need to understand the benefits of a particular counseling service by talking to current students or alumni.
For each micro-moment, specific SEO keywords that are high in volume but low in the competition are also defined.
Making a content strategy keeping all these aspects in mind increases the chances of attracting even potential loyal customers or at least first-time trials.
If one of your aims is to build a local presence for your product or brand, content marketing for that region becomes imperative to your success. Content Marketing Services in India such as ours definitely pay heed to the use of regional languages, keywords, intent, and culture. We know that the way to the heart of your consumers is to be relatable to them. For example, as a content marketing agency in Kolkata providing services to a client based in the city, creating content in Bengali becomes a priority.
We all know that perfection requires constant review and rework. Hence, we periodically analyze and improve our strategy so that your business gets all the opportunities it deserves. We define the Key Performing Indicators that guide us to the rate of success of any content marketing campaign. Based on our analysis of which kind of content is getting the most response, we tweak our strategy to include these insights. For example, we are a content marketing agency in India which is trusted by Tata Agrico, a garden, and hand-tools manufacturing company and a subsidiary of Tata Steel. We realized that most purchases for the product were coming from the South region and hence included that insight in our further strategy. Spending marketing bucks where it can be optimally utilized to get maximum revenue is what makes us an ROI-driven company!
Content marketing is a great way to build awareness and credibility and gain SEO rankings so you can be found by your potential audience organically as well. It is one of the best methods to practice inbound marketing effectively and generate website traffic. Our content marketing agency can definitely ensure that you are meeting whatever goals you set from your content marketing expectations. Still, need more proof? Here are some anecdotes from our clients!