Ecommerce Marketing

Amazon, Flipkart, other marketplaces, or your own ECommerce Website, we drive website traffic and conversions to wherever your target audience lies!

Our ECommerce Marketing Strategies, Your ROI-Driven Success

Let’s say you’re a retailer with a brick-and-mortar store who has realized the power of selling your products online. Or you may be an E-commerce store owner who wants to generate more sales. We have just the right, tailor-made E-Commerce Marketing Strategies regardless of what your objective may be! And the best news: Flipkart Marketing, Amazon Marketing, Third Party Marketing, we do it all!

Here’s how our process goes:

#1. We research your brand so we know what your consumers like

Your brand, industry, and customers have specific needs and we are determined to fulfill them! So, our research team indulges in finding out every tiny detail through your website, your competitors’ websites, review sites, social listening tools, and more so that everything you know about your industry and consumers, we know too! This process allows us to make a well-researched strategy with fewer kinks to work out than a completely non-researched strategy, thus providing better results in the very first go.

#2. We create the brand personas who would be most interested in your products or services

Brand personas are more than just demographic or geographic details of your target audience. They are detailed descriptions of your ideal customer elucidating his/her pain points, lifestyle, psychographics, demographics, and geographic details. Using these personas is an insightful way of understanding your audience in a more in-depth format. What’s more, our brand personas are certified by the Brand Persona Institute!

#3. We shortlist the platforms your ideal customer uses regularly to appear in his/her sight as often as possible

E-Commerce marketing doesn’t just include your online store (if you have one). Other than providing Amazon Marketing Services and Flipkart Marketing, we also provide Instagram Shopping creation, Facebook Store creation, and other third-party marketplace marketing meant for your specific product or industry.

Why is choosing the right platform important? Because that’s where your audience is!

For example, we uploaded Tata Agrico’s gardening and hand tools products on websites such as Urjakart, Tolexo, and more. Posting on such sites as well as on Amazon and Flipkart landed us with sales of Rs. 1 crore in a year.

#4. We design and develop your customized E-Commerce Marketing website (if you don’t already have one)

Yes, marketplaces are important, but so is having your very own online store! This helps you understand where customers are dropping off in the buying process, what your most popular products are, how consumers are behaving on your website, and even which new products you could possibly introduce! How?

Through Google Analytics and cookies, you can analyze all of the above! If you would like to retarget people who are abandoning cart or leaving things in the cart, it is easily possible through such marketing tools. If you would like to introduce new products, you can test out how it will perform by hosting pre-sales on your website. This process ensures you have all the customer insights you need to create first-time purchases, repeat purchases, and loyal customers!

With our partner MaxMobility, we have introduced GoCommerce. GoCommerce is a marketing tool we are offering that promises you an E-Commerce website in fourteen days for Rs. 4000 per month, no coding skills required! So we can create your online store AND market it too!

#5. We formulate your ECommerce Marketing Strategies that are ROI-driven and meant to bring you a boost in sales

We have researched your brand, competitors, industry, and audience. We have sorted out the marketplaces. We have created your online store. Now it’s time to create a digital strategy with all of the information we have collected! Here’s how we can design your strategy:

1. Define the objectives and timeline - If your online store is brand new, definitely the first objective before sales would be to get awareness and website traffic. If your online store is well-known, we can skip to traffic and conversions. Each objective can be segregated into stages (eg: months 1 and 2 - awareness, months 3 and 4 - traffic, months 5 onwards - conversions)
2. Do thorough keyword research - Each product uploaded on marketplaces and on your online store needs to be SEO optimized so that people searching for those keywords can be redirected to these pages organically as well.
3. Make a plan for your website - Adding features such as upsells, cross-sells, cookies, pixels, and analytics will help us determine consumer behaviours on your website and instigate bigger spends by consumers.
4. Make a social media plan - Posting valuable content and gaining an invested audience on social media helps us retarget them through paid marketing. Since they have already interacted with the brand and hence shown interest, they would convert much more easily than a cold audience that has never interacted with your brand before. Plus creating a Facebook store and Instagram shopping experience provides your audience with another and easier way to buy.
5. Make a content marketing plan - Blogs, guest posting, e-books, product how-to manuals and videos, video marketing, it all needs to be figured out according to your target audience’s micro-moments. Your audience could be having an ‘I want to know’ moment in which it doesn’t know the problem it is facing. It could be having an ‘I want to do’ moment in which it is figuring out the solutions and weighing between options. It could be having an ‘I want to buy’ moment in which it has decided the solution best suited for its needs. For each moment, a different piece of content needs to be shown. For example, someone in the ‘I want to know’ moment would be more interested in articles such as ‘Why your brick-and-mortar store should focus on online sales’ while someone in the ‘I want to do’ moment could be attracted through articles such as ‘How online sales can get you 3x your current revenue’. Even the keywords through which someone searches through each stage are different and hence content for these moments need to be planned specifically.
6. Make an ORM plan - Online Reputation Management is the most important activity to maintain your credibility and increase word of mouth and referrals. It includes reviews, user-generated content, replies on social media, answering threads on Quora and Reddit, and more.
7. Make a paid marketing plan - To earn revenue, you would need to spend some capital on the right mediums and audiences! That’s where the paid marketing plan comes in. Google AdWords, Facebook Ads, Amazon Ads, these are all worthy investments you could consider. Even Affiliate Marketing can be considered here. Another aspect to note in a paid marketing plan is local marketing. Targeting people in specific geographic areas with specific pieces of communication, discounts, and more can be extremely beneficial. For example, you could target people around your warehouse and offer them free shipping. Another aspect we keep in mind while making E-Commerce Marketing Strategies in India is tweaking our communication in a region-specific manner. Speaking to people in South, East, North, West, and Central India in their own language and dialect tends to make them feel a personal connection with your brand, leading to higher conversions. For example, while providing Amazon Marketing services in Kolkata, we should create ads in Bengali to create a bond with the audience.
8. Make a remarketing plan - People who are coming to your website and buying certain types of products can be retargeted with products similar to the ones they bought, higher quality products or accessories to the products. Email marketing can be a powerful tool here. Those who abandon the cart or keep items in cart can be retargeted through email drip campaigns reminding them of the things they forgot to checkout for. Recommendations could be sent for further purchases based on purchase history or value-based content could be shared such as how to use a product or service they just bought. Chatbots can also be used with differentiated communication for new users versus repeat users. With our partner Yellow Messenger, this is all possible for your brand! Add a dash of personalization - In your emails, chatbot conversations, or even website experience, many aspects of personalization can be added. In fact, according to Hubspot, personalization can increase your revenues by 6-10% by using personalization! Operating our e-commerce marketing strategies from Kolkata, we are sure to optimally target your customers in all regions with the right message at the right time in the right language - customized with their names!

#6. We update your products on the chosen mediums so the right audience is aware of your products or services

Now that we researched the keywords, we need to add them into our product descriptions for all the mediums. As a company which provides Amazon Marketing Services in India, we ensure that your brand store and product descriptions are SEO optimized to rank for the right keywords. Since we are practising Amazon marketing, third-party marketplace marketing, and Flipkart Marketing in India, we also make sure that the communication is directed towards the psyche of an Indian audience and talks about the features it would most be interested in.

#7. We execute all the parts of the Ecommerce Marketing Strategies to get you sales and then review regularly to close any loopholes

Action, analysis, and repeat. That’s our mantra! Once all parts of the strategy are executed, we review, gain more customer insights through analytics and cookies, and improve upon our initial strategy to constantly give you growth in results.

Not yet convinced? Here are some of the things our clients had to say!