As a digital practitioner, I feel extremely blessed, privileged, and lucky to be a part of this digital change that is taking over our day-to-day lives. I have been co-creating UrsDigitally with a set of very like-minded and motivated partners, team members, and patrons but the fact that I have also been able to contribute in assisting organizations and brands in reimagining their business model in this digitally-enabled world keeps me motivated at the end of the day.
There are a lot of important yet mundane things to consider when running a business or a venture in terms of your topline, bottom line, profitability, work culture, and other things. However, when you look at the overall opportunity curve, you are left feeling thrilled and ecstatic. And running an organization like UrsDigitally, which is collaborating with brands across India and globally to prepare them for this digital reimagining, I believe it is a job worth doing. We have our dreams like any other organization and aspire to become the most innovative and loved agency in the days ahead. The path ahead is complicated, agile, and full of challenges and would take consistent dedication, energy, and a clear mindset, but when the realization dawns that you are making a difference in people’s lives, all the struggles become worthwhile.
I would like to sign off here, hoping that UrsDigitally will be able to acquire the necessary repertoire, energy, and skillsets to assist brands in surviving and growing in the digital world.