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About GroX .

The dynamic interplay between brands and consumers is an exciting journey that continues to evolve rapidly, keeping marketing teams from both brands and agencies on their toes. The Omni-Channel paradigm has taken on a whole new dimension with the exponential growth of channels and the ever-expanding formats in which communication is delivered.
Creative communication has reached new heights with inspiring innovations like Mixed Reality. Recent ad experiments by Flipkart and other leading brands demonstrate how communication depth is advancing beyond imagination.
A hot topic stirring debates in the marketing community is the crucial balance between Cognitive Intelligence and Artificial Intelligence. The collaboration between humans and machines in creating campaigns—like Amazon’s memorable Diwali campaign—poses intriguing questions about how to shape narratives and positioning effectively.
In today’s VUCA environment, marketing leaders face critical choices: Storytelling vs. Selling, Prosumers vs. Consumers, and Tech Enablement vs. Cognitive Strategies. Each decision plays a crucial role in defining the future of marketing.
At UrsDigitally, a boutique Digital-First Marketing Agency, we closely monitor these trends and disruptions. By continuously refining our Playbook, a comprehensive guide to our marketing strategies and tactics, we ensure we deliver the most effective Growth Frameworks, a structured approach to achieving marketing goals, for the brands we partner with.

The association under the brand GROX brings a wide gamut of services ranging from brand strategy planning to creating big ideas and multi-platform executions, powered by innovative digital marketing solutions like Social, Search, Cx Focused Point Solutions,  Gamification, Performance Marketing, E-commerce, AR/VR experiences under one banner. 

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How GroX can help your business grow ?

GroX is an ‘Innovative Mix’ of –

People 
  • Brand Planners who specialize in Market & Consumer research
  • Channel Experts who understand the nuances of Channel Consumer interplay
  • Omni Channel Media Planners who have had the experience of managing a diverse set of brand objectives & buyer profiles
  • Creators specializing in Story Telling

 

Process
  • Strategy First approach leveraging industry standard models to arrive at the best fit Marketing Blueprint
  • ROI orientation at the core of any Campaign Planning
  • Digital First mindset to arrive at brand specific New Media

 

Technology
  • A rich inventory of B2B & D2C point solutions can be integrated in the Marketing Stack
  • B2B Solutions like GoSales, GoService & Work Force Tracking for Secondary Sales enablement & Supply Chain Optimization
  • GoLoyality for managing Customer Value Chain in retail ecosystems
  • mBrochure for managing Real Estate marketing promotions

 

Governance
  • KPI driven Program monitoring & tracking
  • Business Goals alignment for Marketing Programs with BEV dashboards for brand sponsors
How we do it

Our Process

Client Onboarding

Brand Audit & Research

Resource Allocation & Planning

Execution

Data Analysis (Performance Measure)

Optimization

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