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About GroX .

With the rapid evolution in technology-driven marketing & communication, consumers today are more empowered than ever before.  Brands are jostling to capture the attention and engage them more meaningfully than ever before through advanced technology-driven communication solutions.

With a vision to enable brands to tap this emerging opportunity, BEI Confluence, one of India’s leading 360-integrated creative & digital services agencies, has joined forces with UrsDigitally, one of the tech leaders from Kolkata which specialize in delivering technology-driven marketing solutions through a strategic JV,  GROX, that will provide ROI driven digital first mar-comm solutions.

The association under the brand GROX brings a wide gamut of services ranging from brand strategy planning to creating big ideas and multi-platform executions, powered by innovative digital marketing solutions like Social, Search, Cx Focused Point Solutions,  Gamification, Performance Marketing, E-commerce, AR/VR experiences under one banner. 

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How GroX can help your business grow ?

GroX is an ‘Innovative Mix’ of –

  • Brand Planners who specialize in Market & Consumer research
  • Channel Experts who understand the nuances of Channel Consumer interplay
  • Omni Channel Media Planners who have had the experience of managing a diverse set of brand objectives & buyer profiles
  • Creators specializing in Story Telling


  • Strategy First approach leveraging industry standard models to arrive at the best fit Marketing Blueprint
  • ROI orientation at the core of any Campaign Planning
  • Digital First mindset to arrive at brand specific New Media


  • A rich inventory of B2B & D2C point solutions can be integrated in the Marketing Stack
  • B2B Solutions like GoSales, GoService & Work Force Tracking for Secondary Sales enablement & Supply Chain Optimization
  • GoLoyality for managing Customer Value Chain in retail ecosystems
  • mBrochure for managing Real Estate marketing promotions


  • KPI driven Program monitoring & tracking
  • Business Goals alignment for Marketing Programs with BEV dashboards for brand sponsors
How we do it

Our Process

Client Onboarding

Brand Audit & Research

Resource Allocation & Planning


Data Analysis (Performance Measure)


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