The trick of digitally marketing your business to reach a greater audience is challenged every time with the launch of a new social media platform or similar promotional trends the other day. And why not after all every business or better say smart and opportunist marketers are leaving no digital platforms unturned to carve and distribute the best marketing strategies to scale their brand awareness tactics. So, adding to the list of some very popular social media platforms like Facebook, Instagram, and WhatsApp, Quora marketing has gained incredible prominence in recent times by brands to project them as thought leaders by offering tried and tested expert solutions to the searchers.
What is Quora?
Quora is basically a knowledge-sharing online platform that allows you to ask questions and also answer based on your expertise. The fun part about Quora is you will find some of the strangest queries like “How to boil water” to the very serious health concerns “What causes recurring boils”, and bingo! You have answers to every query.
Currently, this social media platform offers over 4, 00,000 topics for the users to search, seek and share insights. All these factors make this platform a lucrative opportunity for brands to spark audience engagement, promote brands, and crack deals with insightful knowledge-sharing and conversation. Got a solution? Promote them through brilliant writing on Quora to address problems and engage with audiences.
How does digital marketing work on Quora?
Quora is perhaps the second most popular search platform after Google, visited by 10 million visitors per day looking to feed their curiosity with expert-written answers that mitigate real problems with real solutions. Most visitors surf Quora to do extensive research on topics of their interest and upvote or engage with answers that they feel serve their search intent or purpose the most.
This exact trend is being followed by smart marketers on Quora where they address certain queries to write engaging and value-driven answers for searchers while highlighting the star products or the brand itself. Answering on Quora has now become the smartest digital marketing hack to gain brand credibility, and solve users’ queries and inconveniences while acquiring a new set of users or followers who might be interested in your offerings.
Here is an interesting snapshot of how a renowned digital marketing brand in Kolkata is scaling its digital marketing game on Quora.
As you can see from the above example how this reputed digital marketing agency UrsDigitally is enhancing its credibility among searchers looking for specialized digital marketing services by answering such a simple question with insightful inputs. Engaging with audiences on Quora is helping the brand retain its thought leadership status while luring promising service seekers who are looking for answers from an expert in the domain. Additionally, the strategically hyperlinked “digital marketing strategies’ ‘ in the answer directs the readers to the UrsDigitally website and service page that might interest them or prompt them to take action. Indeed some real deals are happening on Quora!
What made you think Quora is just a knowledge-sharing platform? Now is the time to unleash the rewarding Quora potential to boost brand awareness for your business. With nearly a decade of impressive market presence and experience in digital marketing, UrsDigitally is sharing some bulls-eye Quora marketing tips to turbocharge your dormant business.
- Create a wholesome profile: Quora community can help your brand earn a tremendous boost but with conditions that apply! No, you don’t have to pay but you need to pay attention to complete your profile featuring a captivating bio with clickable links to your business or personal website, and years of industry expertise.
Remember, the first 50 characters of your name and bio will be displayed above your answer, so make sure to make the smartest use of this space to grab maximum attention.
Fill up other account credentials like a well-written About Us section, cities, schools, colleges, former and current companies, and link to other social media accounts.
- Create your company topic/ interest topic: On Quora, you can find more than 4 lakh topics that might meet or not your areas of interest. But the best part here is you can create a new topic that complements your company profile or expertise. You can also add a company to your account, click the link to customize, and can also add a logo with a description.
- Get your content rolling: Once you create a complete profile, it’s time to get consistent with content posting. Start researching on topics related to your products or services that will land you several related questions and answers. The best way to start with a new profile is upvoting and commenting on those expertly written answers to increase your visibility and credibility which also increases your chance of getting followed back. Start answering questions citing real-life experiences and storytelling on your chosen topic and be consistent to enhance your chance of building an impressive list of followers.
- Keep a dotting watch on stats: Quora’s free analytics gives you real insights into which posts are garnering the most engagement and popularity with the Quora community. Understanding the visitor’s pulse seems to be easy with Quora marketing it seems, so make the best use of these statistics to gain more followers.
If writing is in your veins and marketing in your genes, it’s time to make the best use of these flairs in boosting your band awareness 10X on Quora by following these smart hacks. It’s time to take the offbeat route to market your business and build authority through simple knowledge-sharing that prompts readers to read more and piqué curiosity about your brand. Interested in more out-of-the-box digital marketing tactics? Stay glued to UrsDigitally to upscale your business right away.
