Jury Award for Best Brand Activation 2022

This award recognizes activation aimed at engaging with customers using an omnichannel mix
BrandEdge Awards from PRSI Kolkata Chapter recognizes the industry’s most compelling work in Branding, Advertising & Digital Marketing
We showcased “Kisan Divas, an omnichannel activation from Tata Agrico to commemorate the effort of farmers in West Bengal on the eve of Kisan Divas"

Know About Kisan Divas Campaign

Kisan Divas is an Integrated Marketing Campaign done for Tata Agrico to celebrate the contribution of Farmers on the eve of Kisan Divas on 23rd December 2021.
It is an eminent event in Agrico’s annual marketing calendar and every year our Strategy and PR Team at UrsDigitally, brainstorms and executes unique campaigns for the Brand to celebrate this special day.
To know more about the campaign click here

A little something about Tata Agrico

Tata Agrico, since 1925, has been the leading manufacturer of handheld implements like hoes, Shovels, sickles, crowbars, pickaxes, and hammers. These implements cater to the needs of the agriculture, infrastructure as well as mining sectors.