5 Digital Upgrades your local business needs right now to thrive in the post-pandemic world

With Covid-19 onslaughts rising in numbers, 2020 was an almost-apocalyptic year, to say the least. Clearly, 2021 has the tell-tale markings of a post-apocalyptic year where the focus is on renewal and stepping up our game.Reimagine. Rebuild. Revamp. These are the watchwords of the day!

What does it mean for your business, though?

As experts at devising eCommerce marketing strategies for a varied range of businesses, we at UrsDigitally were stunned to find out that almost 59% of small businesses are likely to scale down and shut shop as fresh waves of the pandemic keep hitting us!

 

So, what did we do? We made a foolproof strategy-lifeboat to help you navigate these rough waters, of course. As the pandemic forces us to restrict our mobility, we are becoming more digitally agile. Is that good news for your by-the-lane shop that always got a steady stream of business from the locals? It could be, only if you could adapt to the changing times and let eCommerce marketing take the reins.

Turn your store footfalls into website traffic, your store-front display into a brilliant digital catalogue, and add some prompt delivery options to the mix – that’s a surefire way to wake your business up from the stupor!

The success mantra for any business is firstly founded on mapping its consumer needs and expectations. For instance, as a local grocery shop who has recently gone online, what is your biggest trump card over retail giants? The answer is the immediacy of service, of course! By adopting an online-delivery model, you could cater to your local band of customers and better yet, do it faster than anybody else!

Needless to say, you need to take your business online to retain and expand your customer base. But it does not end there. To ensure that you are doing eCommerce marketing right, you need Digital Marketing Services custom-tailored just for you!

But before that, let’s look at the five Digital Upgrades you need to adopt right now to save your business and even make it thrive better than ever:

  1. 1. Sit atop the ‘Near Me’ search list

 

While more and more of your customers are shopping online, seeing their familiar store topping the ‘near me’ search list will definitely give them a jolt of excitement.

Why do we stress on this? Because, ‘near me’ searches have seen a whopping 200% rise in the last two years alone. Clearly, as eCommerce transactions rise, businesses have a way to play their location as a trump card to attract as many nearby customers as they can.

Integrate the ‘Near Me’ search option within your app, optimize your visibility by signing up on Google My Business, use nearby location landmarks throughout the content that you publish, and make sure that your customers can find you!

So, when you are updating to an online store model, you need some stellar Digital Marketing Services like SEO tone-up & Content Marketing  to increase your businesses’ visibility.

When you employ the best services, it reflects on your ROI!

  1. 2. Delivery cycle optimisation

Promptness is the watchword for businesses these days! So, the edge that you are looking to gain over your competition is neatly tied up in appearing on location-based searches & prompt deliveries.

In a market that facilitates instant gratification, you can’t expect your customer to wait for hours for a product from a store that is just close-by.

We suggest in-app location integration and ETA estimation to keep your customers in the loop at all times.

So, along with sprucing up your SEO checklist to ensure that you top the search list, you need to also do it justice by optimizing your delivery cycle options!

Make the wait a pleasant one for your customers with fun in-app delivery tracking features too!

  1. 3. Loyalty programs

Customer retention is one  of the biggest concerns that businesses have while shifting from the brick-and-mortar model to an online store setup!

But we say that you have options to retain and expand your customer base better than ever digitally.

With smart eCommerce Marketing Strategies in play, you can give your customers reasons to keep coming back to your store. Loyalty points, customer benefits, rewards on purchases greatly enhance a buying experience.

That’s why we at UrsDigitally have partnered up with GrabLoyalty, to bring you the best benefits of both! Now the best Digital Marketing Services for your newly budding website comes complete with a loyalty program too!

It’s time to wow your customers at the end of every purchase!

  1. 4. It’s all about Product Catalogues!

 

Did you know that almost 60% of customers lose faith in a business after a dissatisfactory ecommerce experience?

To avoid that, you need to figure out the pitfalls first.

Confusing menus, difficult navigation between product categories, ill-considered product cataloguing could be doing you more harm than you can imagine!

 

To put it simply, you always put your best players in the frontlines if you wish to succeed. When you do that for your store, why not for your eCommerce website as well?

Surveys have shown that a well-thought product catalogue plays a pivotal role in changing website visits into conversions.

For instance, we at UrsDigitally ensured that our client Excel Interior Wallpapers reaped the benefits of a perfect product catalogue when they chose us as their digital partner. From creating an online presence for the company to boosting their business by a whole 150% over the years, we know first-hand the wonders a well-crafted product catalogue can do to your conversion rates.

 

  1. 5. Seamless payment options & surprises too

To excel at anything, you need to tread along the fine line between a job done and a job done well. That’s where we could use our help.

Shifting to a digital model is not just new for you, but for your customers too. Even today consumers are apprehensive about the security of online transactions. While they are embracing the ecommerce trend more than ever now due to the Covid crisis, you need to make the journey easy and enjoyable for them as well.

We suggest multiple payment options, seamless process, and a well-crafted buyer journey leading to the point of purchase.

But what about the extra something that could ensure another visit from your buyer?

Surprise them with perks just while they’re paying. Suppose your customer has just made a purchase and voila! Delivery free!

 

Placing such perks at this strategic point in the buyer journey has worked wonders in retaining & expanding the customer base.

In chaos, there is opportunity. And that’s the operative theory you need to put into play to turn your eCommerce website into a resounding success. From the works of maestros like Moliere to strategists like Sun-Tzu, how often have we chuckled to ourselves while reading about people who have thrived under pressure.

From anecdotes of a modest food-peddler churning profits by serving World War soldiers to inspirational business biographies, fiction and facts both support the merits of spotting an opportunity and then making it big! Just like Dalmia Gold Tea did with UrsDigitally’s stellar eCommerce Marketing Services! The brand saw a whopping 56% increase in sales within the February-May cycle even in the midst of this pandemic!

 

It’s your turn to set an example. Why don’t you start by ringing us up on +91 9830897683 for the best eCommerce Marketing Strategies in Kolkata?

E-commerce Marketing from Start to Finish: Things You Need to Consider

“Communication is at the heart of eCommerce and community”

Meg Whitman Hewlett-Packard CE

With almost all the businesses shifting online, the online marketplace is getting more crowded every day. It is getting more and more difficult for audiences to differentiate between two separate eCommerce brands.

Therefore it is not just enough for you to build an online store and wait for customers to knock at your doorsteps. It’s just not going to happen. Hence, you need eCommerce marketing strategies in India to stay ahead of your competitions.

Let us first understand what is eCommerce marketing?

Ecommerce marketing refers to all the strategies & efforts that you do in order to generate eyeballs towards your brand, get liked by your audience, and finally convince them to spend money on your product or services. There are many facets of eCommerce marketing services but like normal marketing, it can be segregated as organic marketing and paid marketing.

Different brands use different mediums to reach their audience. However, all these boils down to one question — ‘where is your audience hanging out?’ that is where you are supposed to be present. As simple as that.

Ways to market your eCommerce store/ product

When you get the answer of ‘where your target audience is spending their most time in’ you now need to understand how to market on these platforms. Every online platform comes with its own game to succeed. Let us quickly see what it takes to make your eCommerce brand a success in each of these marketing channels individually.

Joining the social media party

Unless you are living under the rock, you must be knowing names like Facebook, Instagram, Pinterest, Twitter, etc. This is where more than 70% of the entire world will be found.

According to a recent survey by Adespresso, people spend an average of 38 minutes on Facebook alone. Plan your content strategy around the idea of how you can capture their attention within these 38 minutes.

Optimize your product page copy

Your product page is where the real battle happens. This is the place where it gets decided whether you win the game or you are left with an abandoned cart. We usually get clients who were either paying too much attention impressing Google or they were forgetting the SEO side and only focused on how the thing reads. As a result, they may have ranked well but no conversion or the worst of it, they never got in front of their ideal target audience. Of course, you don’t want that to happen with you right?

Therefore, it is crucial that your product page copy is written to impress Google as well as your prospects. This way, you not only rank for those keywords but also get conversion out of it.

Use blogs to influence and impress them

Only the right kind of keyword will bring you an audience who has the potential as well as the interest to buy from you. Then, to rank for your target keywords on Google, you can use blogs as your powerful weapon.

So, what do we mean by choosing the right kind of keyword?

Basically, the most high-performing and high-converting keyword for your eCommerce business will be those which your actual customer will be searching on the internet while in their awareness stage or perhaps while making that buying decision.

Create content that helps them make better decisions with their purchase. Cater to their interest softly and they will reward you with their loyalty.

Handle their objection before they ask

The best of the marketers know the most powerful way to convince someone for your point is to cater to all their objections before it comes into their own mind. How do you do that for your eCommerce business? With the power of the internet, you can use forums like quora, Reddit as well as paid tools like SEMRush to know what the market is asking about. Then, collect them all and use them as your content topic. If that looks like too many topics to write, make an FAQ section below your web pages where you will be answering all of their questions

Ready, Set, Sell

Ecommerce marketing has taken 100 folds since last year. Although there will be new inclusion coming every now and then, we have tried to put in the fundamentals of what makes a strong eCommerce marketing.

All of these strategies are tried and tested through our extensive research and practical experiences on our current commence clients who are doing 3X with their eCommerce business especially after the pandemic.

If you want us to help you achieve similar results, just contact us. You can then go for a refreshing holiday while we will work day and night for your success. Join the community of our successful clients who have availed our eCommerce marketing strategies designed for Indian businesses and currently running a super-busy eCommerce store even during today’s market situation. In case you need proof of our results, head over to our testimonial & chase-study section. Some of the big retail brands have reached a monthly margin of 25 lakh+ in their eCommerce sales. Ready to scale your eCommerce business? We’re just a call/mail away.

 

 

 

 

The 8-Step Master Guide to Create a Fail-Safe Digital Marketing Strategy for Your Brand

We are clearly living in a world of “digital chaos”.

With more and more brands saying the same things for promoting their product/ services, your prospects are bombarded with hundreds of emailers, ads & social media content in just 24 hours’ time.

That’s why a Digital Marketing Strategy that can set you apart from your competition is the need of the hour.

Do you know what is happening as a result of the digital chaos though?

Our brain is working harder than ever to block promotional content so that we do not suffer from decision fatigue or information overload. Now, can you identify its impact on your business revenue? If your customers are getting trained to ignore these brand messaging, that means your brand message will also be ignored by them, isn’t it? But don’t worry, there is a loophole in the circle & that is why we use digital strategy to find that loophole & leverage it to boost your business.

A perfectly curated digital strategy will help you reach your organizational goals no matter what changes are being introduced in the online world. We have discussed a detailed analysis and a step-by-step blueprint on how to create a robust digital strategy that brings results to your business. Make the most of our 360-degree Digital Marketing Services.

Here’s how:

1. Define Your Goals

Jumping on the strategy session without understanding what is the result that you want out of its successful implementation is a fool’s job. Let’s not make this mistake for your business.

Note down what is your expectation out of this digital strategy.

Your strategy will be based on your goal. Is it brand building? Increasing your social media reach? Onboarding high-profile influencers? Boosting ROI?

Once you decide what to focus on, we let our strategy handle the rest.

2.Thorough domain analysis

Thorough domain analysis is the key aspect of your strategy. Understand your target customer group, figure out how they respond to your brand image, or whether you have established any, map out their expectations and then create a strategy that best fits your business needs.

Competitor analysis is another area that can help you make a headway. So, let’s suppose you are in the finance niche. You are probably not the only one selling this product/ service, are you? That means you already have a good competition going on even before you think of jumping into the game. So how do you differentiate yourself from your competitors? The answer lies in “personalization”.

  1. Personalize your product
  2. Personalize of your offerings
  3. Personalize your content to attract the most suited prospect
  1. Focus on your Buyer Persona

However, you can not personalize your messaging for a million people at a time, can you? Even with the largest sales & marketing team, it is not possible. For that very reason, you need to sit down with pen & paper and note down who is your audience? What’s his age? What does his life look like? Why does he need your product?

This becomes your buyer persona. Now use this while communicating any brand message of your product, whether written or verbal.

4. Identify your key marketing channels

First time in the history of the business world it is happening that businesses can now reach anyone at any time without relying on big broadcast media houses & spending millions of dollars for a few seconds of attention. The Internet has empowered businesses with very strong marketing channels to reach out to their target audience for almost no cost. There are 100s of channels today that you can use to reach out to your audience.

However, effective Digital Marketing Services in India helps you narrow down your marketing efforts to fewer of these channels at least for the beginning phase. It will not only help you cut the unnecessary pressure out of your marketing team but will also ensure whatever you are putting your energy into is getting you some level of traction in return. After you start getting some momentum in your business, you can always increase your reach and try out other marketing channels to grow your reach.

After all, it doesn’t bode well to be master of none!

5.  Plan a robust content strategy

Your content is the voice of your brand online. There is no salesperson standing in front of your audience online while they are going through your website, your ad, or even your Instagram page for that matter. Therefore it becomes very important that you come up with a strong content marketing plan that ensures your brand is moving towards the direction it should be, in order to make those profit margins increase.

6. Use a content calendar to streamline your workflow

Your digital strategy is of no use if you fail to upload consistent content that drives traffic & converts leads. However, usually, we have found that digital strategy comprises huge content demand. It might happen that your team forgets about an important content post that was to be uploaded yesterday. To avoid such confusion & chaos, we would advise you to start maintaining a content calendar of your own.

A well-drafted contempt calendar will include-

  1. The list of content pieces to be published for a given month
  2. Name of the assigner & assignee
  3. Content format
  4. Date of submission
  5. Date of approval etc

7. Plan your resources

Once you have your strategy laid out, jot down the resources that you need in order to achieve the result you want. It can be adding a new member to your team or buying a sophisticated tool to support your star-performers and help them excel at work. Noting these small details separately will not only help you stay prepared from the beginning but also ensure that you are keeping track of any expense that your digital strategy’s implementation process might involve.

8. It’s all about analytics

Planning and then executing a Digital Marketing Strategy needs a lot of effort from your end. It requires you and your team to perform a lot of activities in order for you to execute what is being planned. Therefore, it becomes of prime importance that you measure your outcomes. There is analytics provided with almost all of the paid/ unpaid tools & platforms used today. Use these data insights to dive deep into what’s working for you and what’s not.

Rome was not built in a day and the same goes for your Digital Marketing Strategy. In a world of changing consumer expectations, brands need to be agile, responsive, and adaptive to float along the current! That’s why we at UrsDigitally believe in providing stellar Digital Marketing Services in India, not only to build up revenue but to build a brand that sells! As they say, put your best minds at work for the most critical tasks!

Have you started building your strategy yet?

11 Amazing SEO Tips to Boost Your Website Traffic by 40%

Content might be King, but engagement is surely the Queen of your digital marketing strategy. A sure-fire SEO strategy is the lady-in-waiting that the Queen just can not do without!

That’s why SEO Service Providers need to constantly step up their game, imbibe the best and the latest in the market to surge through the volumes of options available and feature of Google’s top list!

They say the best place to hide a dead body is the second page of Google Search results, and for good reason. That’s definitely a place you don’t want to end up in!

So, what do we do?

With these top-curated SEO tips of 2021, build a strategy that can boost traffic & bolster conversion rates too:

1. Rewrite & overhaul high-ranking content

With the right Google Analytics tools at your disposal, you can analyze your high-ranking content and build on it to boost your traffic.

You could also turn some of these content into campaigns that can engage your target audience better than ever.

Use Search Console to identify the topmost queries and build on them to fortify your content!

2. Step up your technical SEO

Before we move on to keyword phrases and content requirements of your site, there is the backend technical SEO to take care of.

Ignoring your technical SEO could leave a giant loophole in your SEO strategy. Backend architecture like site codes are just as important as on-page SEO strategies to feature on top of Google’s lists!

3. A regular blogging schedule

SEO Service Providers in India need to be aware of the importance of regular blogging in increasing your site’s ‘SEOability’ as we call it.

Draw up a consistent content strategy that can ensure you are using all the blogging tactics to your advantage!

4. Strategic use of long-tail keywords

You can best use long-tail keywords when you create specific pages for the topics you want to attract traffic for.

By sprinkling these keywords across the specific pages using the right location tags, you ensure that you attract and engage the right traffic.

By providing detailed specific information you ensure that your customers are not disappointed & provide them what they were looking for when they checked into your site.

The motto is to attract more and deliver more value than ever before!

5. Compress media files before uploading

Media flies do liven up your page. But do you know the toll uncompressed media files can take on your website speed?

It is highly advisable to optimize every media file before uploading so that your overall website loading speed is not too high and brings down the performance and ranking of your entire webpage.

Ensure that you are doing your bit to make rendering of your website easy for the internet browsers.

6. Stay ahead with a robust link-building plan

Link-building happens to be one of the topmost priorities of your off-page SEO. Attracting backlinks from other sites can skyrocket your traffic too! But here’s what you should consider first – the quality of the links that are getting integrated will determine a large part of your traffic.

Ensure that you gather quality inbound links to see your traffic soaring through the roof.

7. Meta descriptions & numbers in titles

Any SEO Service Provider worth their salt knows enough about using meta descriptions in optimizing your page performance.

But did you think that you could use the titles to your advantage as well?

Studies show that dates and numbers added to titles have increased a brand’s rankings by scores. So using numbers strategically within your content will always fetch you consistent results!

Provide value, don’t mislead your readers and see how the numbers can impact your click through rates!

8. Used mixed sentence lengths

IF there is one thing we know for sure, it’s the fact that long chunks of webpage content usually get ignored by most readers.
That’s where scannable content comes from. Readers should be able to scan your content for key information phrases easily.

You probably already know not to use long sentences that can’t hold the reader’s attention for long.

But here’s the twist.

It has been seen that long sentences when sparingly used with short and mid-length sentences can actually work better in creating an impact without jeopardizing the scannability of your content at stake!

9. Lazy load your images

Another SEO trump card for you to play to optimize your website.

Lazy loading refers to a technique that defers the loading of non-critical resources at page load time.

By lazy loading such files, you immediately reduce the initial page loading time, page weight, and also system resource usage – all of these have marked positive impacts on performance.

10. Do not ignore alt-tags for images

When it comes to ‘Googleability’ you can not ignore the importance of adding alt-texts to images. With alt-texts you keep your browser’s accessibility and understanding of the kinds of images in your site.

However, you must be wary of NOT stuffing your attributes with too many keywords. Any kind of redundant keyword stuffing can result in a negative user experience, or worse flag your content as spam!

11. Let SEO optimized Landing Pages work wonders

More landing pages mean more gateways for incoming search traffic!

Strategically drive traffic to your landing pages via email marketing, social media campaigns, press releases and watch your website traffic soar!

Rome was not built in a day, neither can your strategy become foolproof in moments. As explained, there are countless different tweaks you could make on it generate a fail-safe SEO strategy that delivers the best results!

Are you ready to explore the potential of the all-new improved SEO strategy yet?

9 Amazing Things You Should Know to Win at Performance Marketing

Marketing that’s based on performance – number of leads closed, sales, rate of bookings, downloads, etc, pretty much covers what Performance Marketing stands for today. Year after year, we witness how Performance marketing is becoming a more and more integral part of an effective Digital Marketing Strategy.

In 2020 alone, the US budget for Performance Marketing was as high as $6.82 billion! 

In essence, Performance Marketing refers to a combination of brand marketing & paid advertising clubbed together, paid out only when the estimated outcome is attained. It is beneficial for both the ‘merchant’ and the ‘affiliate’, where they can actually target and optimize results with a specific, maximized ROI approach based solely on performance. 

One of the key luring points of performance marketing is that it lets retailers get a sense of assured quality – assurance that their money is being spent well and they are getting right returns out of their investment. 

With new-age communication optimization tools, personalizing shopping experience for buyers and numerous other online and offline ways, this new performance-based strategy is opening up a whole arena of marketing exposure and brand value that holds immense allure for businesses worldwide.

So, how do you utilize the full potential of Performance marketing in helping your brand succeed? We have a few pointers to guide you along: 

1. Choose your ‘Publishers’ wisely

First things first, choosing the right marketing partners for your Performance marketing space is of prime importance. These are your ‘affiliates’ whose quality of work will determine your strategy’s success rate. 

These could be coupon websites, loyalty programmes, product review sites, you online blog support, cashback websites, etc. 

The world of Performance marketing is slowly moving more towards social media influencers, content sites, product review sites, personalization applications, etc. to fortify your Digital Marketing Strategy. Using or knowing which of these fall in line with your business needs is the first fundamental choice that determines your success in the Performance marketing field. 

2. Third-party tracking platforms are essential 

When it comes to your affiliate partnership, you can not ignore the importance of third-party tracking platforms. These are like one-stop shop solutions for banners, links, product feeds, promotions, etc. 

These platforms are where your merchants issue bonds, sends newsletters, handles returns, etc. 

But these platforms also have their own sets of strengths and weaknesses mainly around pricing structures, merchant expertise rungs, and such. Some of these platforms like PepperJam and Rakuten Marketing are highly sought after names in the field of Affiliate Marketing.

3. Dynamic remarketing is the key to success

The world of digital marketing is slowly leaning more and more towards personalizing customer experiences. Who does not like a bit of personalized special touch in the purchase process? The answer is NO ONE! Dynamic remarketing lets businesses target customers based on their previous activities. 

Prompting customers to finish a purchase by displaying products similar to their old search patterns is one of the foundational tactics for dynamic retargeting! 

These ads could be displayed over ad platforms, social media, search engines, or through display advertising! 

4. Smart use of frequency caps

Duplicate sales efforts or ads campaigns can spell disaster for your marketing strategy. While we are on retargeting ad campaigns, let’s not forget to consider consumer preferences and experience is of prime importance. 

Set a frequency cap on your affiliate marketing campaigns that determine how many times consumers will be viewing your ads in a day! Overkill is the last thing we want in our strategy. 

5. Optimizing visual search options

Visual search turns your phone camera into a discovery tool. Optimizing visual search has been one of the biggest success points of your affiliate marketing strategy! 

The entire process of shopping has always been visual – it is only fair that even marketing can catch up to it! So the lure of visual search in marketing is clear. Your customers express a clear intent on a product and marketeers can quickly grab the opportunity to showcase and connect to the customers based on their expressed preferences. 

6. The pay per lead or Cost per Acquisition arrangement

Again, one of the biggest success points of performance marketing – assured delivery of results. 

As the name already suggests, this is an arrangement where the retailer pays the affiliate as per the leads generated and only after the transaction is over. 

Pay per lead, on the other hand could also refer to non-cash transactions. A lead could simply even be a name or an address or a complete form depicting the lead’s degree of interest and chances of conversion. Usually, more complex the lead higher are the rates of payout! 

7. Optimize your landing page

Invariably, the Cost per Click (CPC) and Cost per Impression (CPM) parameters of your Performance marketing strategy can only taste success if your landing page is optimized for conversions! 

A compelling and user friendly landing page goes a long way in prompting conversions and as well as giving your customers a reason to come back to your business. It is also noteworthy that the positioning and targeting of CPC ads are of prime importance. Round off the bases with respect to the right Google adwords and witness how your landing page works the revenue wonders for you! 

8. Do not ignore Brand Positioning

It is crucial that you do not forget the importance of brand positioning in prompting conversions. 

Performance marketing strategy is largely focussed on data. And while the data points are important, lead marketeers should also remember that to finally persuade the leads to become a customer, what you offer as a brand needs to be in line with the customer’s expectations! 

Use performance marketing tactics to bolster your overall brand positioning as well. 

9. YouTube Shopping is a fresh opportunity 

Digital marketing trends have mapped how more and more purchasers have been turning to YouTube video tutorials before purchasing a product. 

Conventionally, after the video they would go on with their purchase process on other platforms. However, marketeers know that more the number of steps added to the purchase process, higher are the risks of consumers dropping out of the sales funnel. 

Therefore, since 2019 customers can directly shop from YouTube videos and that is one fresh new opportunity that performance marketing can fully cultivate for maximizing conversions.

An absolute data-driven way to advertise – that’s the Performance marketing tagline that is convincing businesses to adopt & embrace this new strategy with every passing year. When you unleash the full potential of performance marketing through leading Digital Marketing Services, you unlock phenomenal resources that can fortify and bolster your Digital Marketing Strategy in India! If you want to be success savvy, adopting strategies and adapting your stance seems to be the best shot to success. 

Are you ready to unlock the potential of Performance marketing  to multiply conversions? 

8 Amazing Tips to Write the Perfect CTA for Your Native Ads

Don’t trick them. Don’t piss them off.”

– Eric Goeres, Director, Times Magazine.

When it comes to writing the perfect CTA for Native Advertising, the mantra has always been simple and clear –

You need to add value to your campaign right at the start. Make a mark & define the utility of your campaign right at the onset by making complex decisions less complicated & technical issues less technical.

Understanding what the audience needs is a key jumping step to writing the perfect CTA for your native ad. Just  by 2020, the global investment in Native Advertising has reached a whopping $85.5 billion! To put a number like that into perspective, one must understand that the CTA determines as much as 60% of the chances of your ad getting clicked on.

When the stakes are that high, you would need all the help that you can get to write a killer CTA for your native ads.

First things first, the Call To Action of your Native Ads is the brand message that the users will connect to right at the beginning – needless to say the rest of the content/video won’t even matter if your CTA falls flat.

You can’t go wrong with these tips:

1. DON’T get stuck on word count 

Your CTA tells the user exactly what action they need to take & how to take it. It could be as simple as two words or a well-crafted sentence.

But if you are being too wordy with the CTA, you do run the risk of losing your viewer’s attention and not being able to communicate your message.

Case in point: German Rail boosted revenue by 24% with its ingenious campaign sporting an intriguing and impactful CTA – No Need to Fly? 

The headline strikes off the brevity checkpoint of the CTA rulebook very well & manages to convey the required message so effectively.

2. Use a strong & clear command verb

Strong command verbs like ‘start’, ‘download now’, ‘find out how’, add that much required zest to your CTA.

A call-to-action is all about increasing the CTR and leading viewers towards that action. Your copy needs to be concise and assertive.

Case in point: Adidas’s Goodbye Gravity campaign hit home and translated to a phenomenal success. In this campaign, Adidas sent soccer balls to the atmosphere to check their spin. The strong & concise CTA did justice to the innovative campaign idea.

3.Add urgency to your CTA

Next to using a strong command verb, what works best with CTA is a note of urgency by using words like ‘now’ & ‘today.’

CTAs for Native Advertising in India have worked best when the command verbs have been accompanied by specific time words like ‘find out today’ or ‘ending soon’ or ‘start now’.

By adding a time word to your CTA, you are ensuring prompt action on the part of the viewer.

4. Add the value proposition

What carries the most weight for your CTA is the unique selling point that ought to appeal to the viewer. In more direct terms, what’s in it for them?

One of the best ways to increase the CTR is a nice & to-the-point CTA+USP mash up that can capture the user’s attention immediately and get them to take the desired action.

Case in point: Again German Rail comes to mind. The chief selling point for them is that it is a more economic alternative to flying. By including ‘No Need to Fly’ in the ad CTA, what they achieved is a certain level of economic appeal so consumers would gravitate towards the brand and the campaign.

Also Brandless achieves this so effortlessly with an uber-intriguing CTA – “How can this be only $3?!” With a CTA like this you can immediately build brand awareness and highlight your chief selling point.

5. Instil the fear of missing out

One of the sure-fire ways of getting clicks on your ad is to establish the fear of missing out on your CTA itself.

Fear of Missing Out, or FOMO in short has been seen to be an excellent motivator. All you need to do is blend it in with a factor of urgency in your CTA – when people feel they might be missing out on a chance that might not come around again, they usually take action promptly.

Instilling the FOMO factor in your CTA by using phrases like ‘Subscribe now to get 50% off’ in your Native Ad CTAs can create a sense of urgency and drive action.

For instance, CanvasPop used this technique in their CTA “Turn your favourite family photos into high quality canvas prints. Get 60% off when you order today!” By incorporating a note of urgency into the campaign while also explaining what you can get, their CTA conveys a complete message that is bound to attract users.

6. Make use of social proof in the form of Customer reviews

Has your brand been successful in harbouring consumer faith? Well, then it’s time to flaunt that in your CTA!

Write compelling CTAs that also exhibit customer support and faith to establish a brand image & maximize your CTR.

7. You cannot go wrong with first person speech 

By using a compelling first person tone, you establish an instant kinship with your viewer.

By changing CTAs from second person speech (get your free trial) to first person speech (Get my free trial) has been shown to increase CTR by almost 90%!

8. Know how to use different CTAs for different stages of the decision making process

Each of your native ads have an agenda & your CTA should be based on what suits you best. The main stages in decision making are:

  • Information Search Stage
  • Alternative evaluation Stage
  • Purchase decision Stage

It is important to note that the CTAs apt for each of these stages will obviously be very different & you should use them wisely to optimize your CTR.

When it comes to writing the perfect Call to Action for Native Advertising, there are a number of things to consider – ranging from degree of urgency, purpose, and stages of decision-making process.

We have witnessed how even a change in the form of speech has been instrumental in raising CTR by as much as 90%!

Learn all the tips and tricks of writing the best CTA & turn your Native Ads campaign into a resounding success today!

6 Amazing Ways in Which Digital Transformation is Changing Your Workplace

Clearly, the thing that’s transforming is not the technology  – the technology is transforming you.”

The MIT scholar clearly had his own reasons for coming up with this adage. The decades-old Digital Transformation phenomenon with innovative Digital Transformation Services hit the accelerator pedal with the rising changes in consumer expectations. The new-age consumer is information-hungry and always agile. That is why the rise in the number of CDPs has been one of the most striking Digital Transformation changes!

But we rarely ever stop to wonder the other side of the story. The not-much-talked-about side of the story is the impact Digital Transformation has had on employees and existing work models. It is of little wonder that as Digital Transformation Strategy becomes more complex, traditional work models can no longer accommodate the changes.

Let us look at a few stark changes Digital Transformation has made to workplaces:

1.Flattening hierarchies

While rigid hierarchies compartmentalizes the workforce, enforcing Digital Transformation Strategy needs more agility and fluidity of structure. As such, Digital Transformation is seen to flatten the hierarchy level and increase transparency of operations.

Digital Transformation largely revolves around transparent organizational structures. Dissemination of information is more transparent than ever lending a certain uniformity and agility to the process.

2. Changing for the better – updating employee skills

Businesses that have successfully carried out Digital Transformation have provided extensive training to their existing employee base so that they can keep up with the changes! One of the key practices that businesses could follow is to set up an appreciation program with the HR to help employees keep up their morale and warm up to technology!

3.Collaboration Tools on-the-go

How was a Covid-struck world keeping up with its myriad business communications? From Zoom video conferences to actively collaborating on projects remotely, Digital Transformation Services in India has really turned the ‘work from anywhere, anytime’ expression into a reality.

In a way these tools are truly expanding workplaces – you could have your employee base distributed globally.

From meeting trackers to team collaboration softwares, these Digital Transformation tools are not only globalising your workspaces but also fine-tuning the processes.  Task management software tools like Nifty, Quire, etc. are easing making the managers’ job easy. From monitoring a smooth workflow on Slack to seamlessly automating parts of the Sales cycle through Sales Force Automation, businesses have registered a stark hike in productivity and managers are heaving sighs of relief.

4.Better Capacity Planning 

This is of greater relevance in the present times more than ever. With the Covid-crisis upsetting business models, certain upsurge of demand for resources in some departments has been on the rise.

With Digital Transformation Services on the rise, resources could be deployed from one department to the other without much ado. This helps the management in taking prompt and effective decisions.

5.Changing Competency requirements

Digital Transformation has had a major impact on hiring and competency requirements of companies. ‘Digital fluency’ is what the recruiters search for in a resume.

Digital fluency refers to the ease with which you can achieve your desired outcomes by using technology. Digital fluency actually refers to something much broader than being technology savvy. It denotes a certain proficiency with which individuals can manipulate information technology to fulfill strategic goals and construct ideas.

6.Rise of telecommuting & Communication Technologies 

With a stark rise in affordable communication technologies, Digital Transformation is granting employees a lot of flexibility between work and home roles. Telecommuting is essentially a structure where consumers perform some or all of their work outside traditional office settings! Leading business firms are now compelled to unbind time and task from place, and they have witnessed a stark increase in productivity for this too.

As Digital Transformation Strategy in India gains more layers, it is clear that workplaces will soon be unrecognisable from their old traditional models. Dynamic organizations are shifting to  ‘squad’ operational models where there is fluidity in roles and tasks. IDC has already forecasted that by 2024, more than 60% of high-performing businesses will be adopting fluid, outcome-based, reconfigurable team options to optimize results!

Digital Transformation is essentially leading us towards using resources smarter for greater results! Businesses that want to stay on track need to roll along the tide of changes.

20 Mind-Boggling 2021 SEO Statistics that will Make You Rethink Your Whole Strategy

They say, Content is King of a Digital Marketing Strategy but Engagement is Queen. And clearly, the lady runs the house!

Saying that Search Engine Marketing in India , undermines the role of SEO in increasing visibility and engagement would be stretching the truth too far. As one of the leading providers of Search Engine Marketing Services in India, we at UrsDigitally understand the crucial role Search Engine Optimization plays in leveraging your content. You could have a robust Content strategy in place, but it can still fail to turn the right heads if your SEO efforts fall short.

Let’s look at these 15 almost-shocking SEO Statistics for 2021 to understand once and for all the decisive role SEO plays in running your Digital Strategy ship:

  1. Over 58% of B2B marketeers agree that SEO generates more leads than any other marketing initiative. 

When it comes to B2B SEO strategies, the focus is largely on keywords that decision makers most often search for while they are brainstorming. There are apps and tools that can analyse and rank these keywords based on how effective they can be for Search Engine Marketing lists.

  1. 72% of online marketeers describe content marketing as their most effective SEO tactic. 

Content is extremely crucial to step up your SEO game. A well-updated content strategy for your website is crucial for acing the SEO checklist. When your content is customized as per target group, you create the image of a brand that is sensitive and caring towards consumer needs.

At UrsDigitally, we follow a content strategy for each month that is created based on extensive research about emerging trends. We are living in the information age. When your consumers have valuable takeaways from interacting with your content, meaningful exchanges are created that goes a long way in building brand faith.

  1. 70-80% of people ignore paid search results.

Clearly, people rely more on organic search results because they seem more authentic. There is no shortcut to increase your organic search ranks except following the foolproof SEO strategy.

  1. Bounce rates increase by 50% if your website takes 2 extra seconds to load. 

The new Google Search algorithm also specifies that website loading speed is one of the most crucial factors that determine your website SEO score. Higher the bounce rates, lower are your website rankings.

  1. Conversion rates fall by 12% for every extra second that your website takes to load. 

Once again, a slow website is the millstone around the neck of your SEO strategy. Even one unresponsive page could lower your website rankings by scores.

  1. 87% of smartphone users hit search engine results at least once a day.

The sheer vastness of this statistics should you spur you on to consolidate your SEO strategy.

  1. Almost 40% of users who are viewing your website in mobile mode will leave if it takes more than 3 seconds to load. 

We are in the mobile era and optimizing your website for mobile devices should be atop your priority list.

By the third quarter of 2020, almost 60% of website traffic came from  mobile devices. Desktops and tablets would be contributing to the rest. You can easily imagine how much you would be losing out on by ignoring mobile optimisation.

  1. Writing long-form content is mostly better than writing 500-word blog articles.

From keyword-density to detailed informative highlights, longer blog articles that provide readers value for their time will surely help you up the SEO ladder.

So why do we focus on long-form content? An informative, well-researched article is just the thing needed to hold the gaze of the information-hungry consumer. That’s how you get visitors to spend longer time on your website, contributing to higher rankings. You provide your visitors with valuable takeaways while your website gets the much-needed leverage.

  1. 61% of mobile searchers are most likely to contact a business that has a mobile-friendly website. 

A quick, specific, and mobile-optimized website is often the first impression that lays the ground for  your future interactions with the brand.

When we updated our UrsDigitally website with floating mobile icons for Whatsapp and Call, the number of potential client inquiries increased by over 60%! Most of these were high-potential leads which got converted thereafter. A mobile-friendly website can easily do wonders to your conversion rates.

  1. 75% of people never scroll past the first page of search engine results. 

Ranking! Ranking! Ranking! As you can see, all your SEO guides can not help but fixate on your rankings quite as much as Indian parents of youngsters appearing for competitive examinations! It is common knowledge that users rarely make it to the second page of search engine results. Turns out only 0.78% of searchers actually click on results from the second page.

  1. 81% of people make some kind of online research before making a large purchase. 

Therefore, fix your SEO checklist, use lots of user-generated content, showcase positive customer feedback to ensure that your products are attracting their gaze.

  1. 47% of customers view 5-6 content pieces created by a company before talking to a salesman from the company.

The style and tone of your content matters a lot when it comes to Search Engine Marketing. When visitors engage positively with your content, it invariably boosts your rankings. Not to mention, good content also raises the panache quotient of your organisation and creates a strong dynamic brand presence.

  1. When it comes to conversions, leads from search engines have a 14.6% success rate while outbound leads record only 1.8%.

Leads from organic search always have higher chances of conversion. For your consumers, organic search results seem genuine, authentic, and unaffected. On the other hand, cold-calling, email marketing, and other such efforts have resulted in only 1.8% successful conversions. It is therefore little wonder that leading edge Search Engine Marketing Services in India are in so much demand.

  1. 69.7% of Search queries contain four words or more.

You might have been hearing the buzzword ‘keyword phrases’ being juggled around a lot. Well, this is the reason behind it. Identify the most trending keywords, use the various tools available, and target keywords that will fetch you real time results.

  1. 90.63% of pages get no organic search traffic from Google.

It only takes so much for brands to slip into ‘digital darkness.’ Without the right inbound efforts (SEO, Blog Content,) your brand could easily slip into a digital marketeer’s worst nightmare.

  1. The more backlinks a page has, the more organic traffic it attracts from Google. 

Inbound links often attract the traffic of other pages to your page as well. But backlinks should be added to the content judiciously. There should be a specific strategy to adding backlinks rather than a random scattered approach.

  1. 92.42% of keywords get ten monthly searches or even less.

Clearly, the volume of search is based on a small segment of keywords alone. This is the sole reason why keyword analysis is of vital importance.

  1. Around 8% of search queries are phrased as questions.

While decision makers are brainstorming options and ideas, it makes sense that they submit their searches phrased as questions.

  1. The #1 result in Google’s organic search results has an average CTR of 31.7%.

Be it ads or your website, understanding the CTR (Click Through Rate) is of primary importance while analysing any kind of strategy success.

  1. 51% of smartphone users have discovered a new product or a new company while conducting searches on their smartphones.

The mobile generation feels more comfortable browsing on their mobiles. Therefore, making your website mobile ready has to rank highest in your SEO priority list.

Hopefully, this comprehensive list has abated any doubts you might have had regarding the importance of SEO in fuelling strategy success.

Do you have a sure-fire SEO strategy yet?

11 fail-safe ways to strengthen your technical SEO

Search Engine Marketing in India

Over 69% of digital experiences begin with a search engine! Most simply put, Search Engine Marketing is used to increase the visibility of websites in search engine results. Battle-proofing your technical SEO is the safest armour you can don on to optimize your rankings. Technical SEO covers all the technical requirements that a website needs to stay optimized for modern search engines.

Technical SEO includes components such as rendering, crawling, indexing, and website architecture. At UrsDigitally, one of the leading SEO Service Providers in India, we know how much first impressions matter. That is why every aspect of your technical SEO, from ideal URLs to site structure needs to be perfectly arranged to ace search engine rankings.

This 9-step master guide is here to help you fortify your technical SEO checklist:

  • Cut down on Dynamic URL strings 

Static URLs for the win! One of the key steps of strengthening your SEO is to use static URLs instead of dynamic ones. Static URLs contain the targeted keywords and are more user-friendly by default.

  • Creating XML sitemaps for Search Engines

An XML sitemap is a list of your site’s URLs that can help search engines find your site’s pages more easily. This sitemaps also help in helping search engines choose canonical URLs on your site.

  • Avoid superfluous words and characters in your URL

Using superfluous conjunctions and prepositions in your URL is a big no-no. Avoid any superfluity within your URL that can steal focus off the main point. Even repetition of keywords should be avoided.

  • Use Mobile-first Indexing

With the Mobile revolution on the rise, you need to ensure that your site is fully responsive and mobile optimized. Search consoles can be used to beta-test the desktop and mobile versions of your website.

  • Enable HTTPs for your website

Onboarding the HTTPs bandwagon is a crucial step in ensuring that viewers trust your website. The lock pad on your address bar reassures the viewer and provides the much-needed sense of security.

  • Regularly safe check links on your site

If you want your website to fare well in Search Engine Marketing, the key step is to remove broken or dead links from your site. Ensure that your internal links are functional and redirection links are taking you to the right pages.

 

  • Use Webmaster Tools such as Google Search Console

Search consoles help in chalking out the status of your websites. From mobile usability issues to website traffic, search consoles monitor everything to help you analyze and fix the issues.

  • Optimize your Robots.txt

Want to know how the robots.txt text file is important? It is the one that directs and gives instructions to websites as to which pages of your websites to crawl and add to the index. You need to minimize the chance of false blockings that might affect your Search Engine Marketing results.

  • Optimizing the Navigation and Website structure

Last but not the least, while optimizing your URL structure and link audits, you can not ignore the importance of a congruous website structure. Google ranks your website based on its structure and ease of navigation. You need to take that into account while evaluating website functionality.

  • Minimize site-loading time as much as possible

It is hardly news that site-loading speed is one of the top lookouts for your Google rankings. But did you know that over 40% of users abandoned a site after it took too long to load? When users click on the ‘back’ button, your site’s bounce rate increases dramatically. From optimizing rich files to using CDN, no stone should be left unturned in order to maximize your site loading speed.

  • Be creative with Microformats 

Different websites have different functionalities. Whether events, products, or review snippets are being showcased – you need to use appropriate mark-ups consistently throughout your website. Using microformats such as hCard, hReview, hProduct, hCalender, etc. have immense SEO benefits.

Even apart from these major points in the checklist, SEO Service Providers also need to be mindful of practices like adding breadcrumb menus, structuring data, pagination, etc to stay on top of the technical SEO game.

Even the best content may go unnoticed until you take care of the SEO concerns of your website first. When increased visibility is the prize cake, be ready to take it away with this SEO master guide!

 

Top Social Media Marketing mistakes you need to stop making in 2021

We are all familiar with the age-old adage – too many cooks spoil the broth! While analyzing the recent trends in Social Media Marketing, we at UrsDigitally, one of the leading Social Media Marketing Agencies in India, have decided that the adage needs to be modified a bit to be applied to our context. Not just too many cooks, even the right ingredients in the wrong amounts, or too many ingredients can spoil the broth just the same! Same goes for your social media marketing strategy. Of course, none of us are ignorant of the immense potential of social media in digital marketing. But have you ever wondered why it works wonders for some and not for others? 

For the perfect broth, you need to adhere strictly to the recipe. In Social Media Marketing too, there are some ‘do’s and ‘don’ts that you just can not ignore. 

Automated Back-link Posting

This is one of the biggest blunders you can make while posting on social media. Imagine you were a consumer interacting with a new brand’s social media page and suddenly there’s a huge number of back-links appearing on your newsfeed. Random, thoughtless back-link posting will make you seem like just another spamming website. That’s the last thing you want!

Not using tracking analytics

How can you possibly manage something that you can not measure? Well, you need to use proper analytics tools to figure out which tactics are working and which are not. For instance, many Social Media Agencies use Google Analytics to figure out the engagement rate, click-through rate (CTR,), and various other parameters that need to be checked.

Don’t be the jack of all ‘platforms’ and master of none

Another oft-repeated adage that supports the point we are trying to make. You can set up social media pages on all platforms, but without the bandwidth to manage them, your efforts will always fall short. Social Media Marketing Agencies need dedicated teams to manage all channels and provide quality service to your visitors.

Avoid creating multiple profiles on Social media platforms

This is another serious concern that can put the authenticity of your social media pages to question. When a consumer sees multiple profiles of the same brand on social media, they get confused. More than 75% of the time, they will not be engaging with the brand thereafter.

Not highlighting enough user generated content

No matter how adept Social Media Marketing Companies are at promoting content, nothing convinces consumers better than reviews from other customers. Showcasing user reviews and recommendations can work wonders for your social media strategy. You can not ignore the importance of user-generated content.

Passive stance and Low Visibility

In an attempt to appear less aggressive on social media channels, some brands lose out on a lot. The world of Social Media Marketing is dynamic and ever-changing. You need to maintain a similar energy in your post frequency too! 

Deleting or being unresponsive to negative comments

When you have a social media channel, you can not avoid negative comments. But one of the biggest blunders that Social Media Agencies need to be wary of is deleting or any kind of unresponsiveness or passivity while managing negative feedback. Instead, when you respond responsibly, you create the image of a brand that accepts accountability and is ready to provide better services.

Excessive self-promotion and no content diversification

It is no news to us that promotional content runs a huge risk of being ignored for good. Instead of imparting value to your consumers, if your social media activity is largely just self-promotion, you will not garner much engagement. Also, the content needs to be diverse and appeal to the taste of your customer base. If you came across a brand that only spoke about its products and services but not about the value that it provided to your life or the purpose of the brand itself, would you engage? 

The world of social media marketing is an evolving vortex, you miss one step and you slip into the ‘low visibility’ zone. That is why UrsDigitally, one of the leading Social Media Marketing Companies in Kolkata, India follows a fixed social media strategy – a plan of action that is updated every month. This strategy is the lifeboat you perfect with time to sail through the changing currents. Policies are updated, trends analysed, and mistakes spotted to foolproof all social media marketing policies. So, what are you waiting for? Grab the reins now and get an infallible social media strategy for 2021!