Nowadays, Googling is everyone’s go-to search mode for a product or service, and gathers more information than asking others. Because of the preferred mode of instant mobile search over desktop, is making every small and big business rethink and remodel their online branding strategy and adopt ways to stay SERP relevant.
Moreover, the dynamic Google Algorithm updates to add more to the challenge of Google ranking factors. The extra E in EAT that was added by Google in late 2022 stands for Experience. EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) is considered the latest parameter to boost the visibility and reach of your website on SERP (search engine result page).
Here are some simple tips to help your business build, gain and retain online authority.
Quality content: Content plays a key role in Google ranking factor but it depends on what, how, and when you are serving this prized digital marketing asset. For any online business to make an impact, informative and engaging content is the only bait to lure your audience and retain their engagement.
Nowadays, potential buyers prefer to research in-depth about a product and service before making a purchasing decision. The trend of making informed buying decisions among searchers and buyers greatly impacts the ranking of a website.
Gone are the days when content was primarily focused on business and more on transactional keywords. Nowadays, content is all about a people-first experience to meet visitors’ expectations and offer an enhanced user experience. According to the latest Google algorithm update, Google’s automated ranking systems will prioritize and index websites with more people-focused content, and helpful and reliable information than talking straight business.
Here are some probable parameters to make the best use of content to index your website on SERP
- Shift your focus from delivering only business-focused content
- Focus on your niche than producing content on different topics with extensive use of automation
- Adding value to the concluding part than generalizing the summary
- Choose relevant topics focused on your business than writing on just any trending topics
- Serve informative content for your users to retain their engagement and boost repeat visits
- If you have a vast pool of information to share, don’t limit your content to a specific word limit. Make sure to infuse your storytelling flair in serving fresh content that is exclusive to your website only.
- Make sure your content meets specific user’s intent
Page Speed: The website loading speed on both desktop and especially mobile is of vital importance in Google ranking. To assess the page loading speed, and interactivity of a website Google uses only Core Web Vitals (CWV) and 3 metrics such Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Largest Contentful Paint is the given time for a website to load the largest content, complete and ready for user interaction.
First Input Delay is the time when a user first interacts with a website like clicking a link or tapping a button.
Cumulative Layout Shift is a performance metric to identify the sudden changes on a website whether it’s the layout, images, or content while a user shifts from one page to the other. Unexpected changes lead to poor user experience and hamper Google ranking.
Backlinks: Backlinks are among the potential Google ranking factors. Earning backlinks naturally by posting engaging content is the most effective way to strengthen your website’s backlink profile. Also, you can contribute content to relevant, high-authority 3rd party websites which help in driving quality traffic to your website.
Final words: Does your business’s unstable SERP ranking give you unwanted stress? Then it’s time for some work and getting the above Google ranking factors fixed to make a visible before and after difference. Connect with the experts of UrsDigitally today and get your website elements professionally fixed to offer an improved user experience and build unrivaled brand authority.