With digital marketing rapidly taking over the marketing realm, content marketing has soon become the go-to marketing tool to stay digitally relevant. From independent business owners, and freelancers to all the GenX, millennials, and GenZ companies are using content marketing for personalized brand creation and awareness, dominating social media, and influencing audiences (beyond target) with a lasting impact.
However, the only condition of successful content marketing is bulls-eye ideation and application strategy to make a difference. Based on our years of experience evolving with digital trends and transforming businesses into brands, we confirm that “Idea-driven content marketing is the key to your audience’s heart”. So, if you want to create an out-of-the-box digital impression, secure your dream with UrsDigitally, the best content marketing agency in Kolkata.
What are the 4 main categories of content marketing?
Content marketing is all about strategizing among the various format of content to the best of business interests. Not every business thrives on the same content strategy and has to be curated according to the business type, its offerings, and its target audience. Currently, every business (small or big) is implementing these 4 main categories of content to create a buzzing impression and engage with the audience.
Hogging with blogging: As Google’s algorithm is rhyming with only human-first content, blogging is now all about tuning with the audience’s taste and curiosity. Do you know engaging and informative blogs related to your business or products can drive unbelievable website traffic and repeat the pattern? Leading brands are using quality and informative with strategically infused relevant keywords and tone to keep readers glued and revisiting for more information.
The Curious Case studies: Not every audience in the digital space flow with the trend, especially when it comes to paying for a service, for example; digital marketing. Information (verified or unverified) travels faster on the internet, which has turned the smart audience selective before giving the final call. These mindful audiences are hard to convince with fake reviews, testimonials, and incomplete information as they rely on accuracy and originality. Case studies have come up as the most trusted form of content marketing to convince serious audiences by sharing with them crucial strategy details, knowledge, and expertise of your specialized services for your clients. This is the most credible form of content marketing to mark your authority.
Get social with social media posting: Social media is undoubtedly the easiest route to connect with your audience by posting unique content in short copies or stories that tickles their emotion. The shorter, crispier, and more creative your content is, the better it is likely to stir the audience’s reactions and comments. Social media is the best-uncompromised platform for real-time feedback on your content marketing strategy.
Audio-visual content posting: Seasoning your informative content with visually appealing graphics is the proven way to make the audience click and stay. The only best way to make informative and appealing video content is to strategically put everything in a sequence that keeps the audience glued to the end.
What is a B2B content marketing agency?
A B2B content marketing agency is generally a business that offers content marketing services to other businesses as a crucial part of digital marketing. By hiring a B2B content marketing agency, one can substantially optimize their inbound marketing strategy with professional assistance from content marketers.
How much do agencies charge for content marketing?
To churn the best result for your business only from content marketing, you need to choose an agency of excellence. Any reputed content marketing agency with an impressive client base and work folio will charge anywhere between INR 25,000- 50,000, depending on individual business needs.
How do I find the best content marketing agency?
Finding the best content marketing agency among the lot that can add value to your business is not that tough. Any credible content marketing agency like UrsDigitally thrives mainly on customer satisfaction and work folio that speaks volumes about our work. It seems you are just a call away to seek the best content marketing assistance for your business.