Positioning your digital venture as the next big thing depends on various factors, with a prime focus on user experience (UX). From driving website visitors, and retaining user engagement to ensuring repeat website visits; every aspect of a successful digital presence is to offer a user-centric web experience. While strategic SEO brings your business to the search engine spotlight, the UX design of your website directly impacts the total outcome of all your digital marketing efforts. The right blends of SEO (search engine optimization) and UX (user experience) help in accurately meeting the needs of the searchers, improving organic search, and boosting SERP ranking.
How are SEO and UX interrelated?
The main purpose of SEO is to boost search engine visibility that drives visitors to the website while the interface plays a pivotal role in impacting users’ experience and engagement.
To offer users a more enhanced experience on the website and extend their engagement rate, the website content should meet the user intent, and the website interface must be aesthetically appealing with intuitive features and smooth navigation, which is achievable with UX/UI application.
So, the simple conclusion is no matter how much you invest in SEO, a poor user experience is enough to wreck your brand identity even before it is achieved.
How User Experience (UX) affects SEO?
Together UX and SEO optimize a website’s user experience and this is how it happens.
Reducing bounce rates
Your website bounce rate increases when visitors visit either the landing page or home page and leave right away. This happens when your website lacks the credibility to offer visitors exactly what they are looking for besides poor website performance like slow loading of the pages and spammy content. The right UX design techniques like enhancing navigation greatly help in optimizing the page performance and enhancing user experience (UX).
Speeding page loading
Slow-loading website pages are extremely annoying for visitors and most will immediately divert to the next best option. This will not increase the bounce rates but also convince Google to lower the SERP ranking due to the lack of credible content and user-friendly attributes. With the application of UX, you can speed up page loading by adjusting the size of the images, using the correct file format, using performance monitoring tools, and such intuitive features.
Report says that it takes users only 0.05 seconds to have an opinion about a website. So the first few fractions of a second decide your first impression and mobile responsiveness of your website is a must to drive and engage traffic. Since 50% of website search now happens through mobile, it’s time to enhance the mobile responsiveness of your website by shortening forms and using touch controls, optimizing with better images, and clickable CTA buttons, or integrating a live chat feature.
Only producing engaging and informative content won’t spark the desired engagement if your website interface is dull with no formatting of the content. According to Adobe “ 66% of users engage with beautifully designed content. This means, there should be effective content formatting, easy navigation, and intuitive website architecture.
UX and SEO seem to be a unified digital marketing tactic, which if implemented conjugately, guarantees exceptional website performance, driving traffic and finally leading to productive business conversion. For the visibly enhanced performance of your website and undisputed SEO ranking, consult with the digital marketing and design experts of UrsDigitally and offer users a satisfying website crawling experience the first time and every time.