Celebrating the 75th year of independence for the largest democracy of the world or a Marketing Asset with an average daily search volume of lacs ( even today on 25th August, it has more than 20K search) and Search Results of more than 17.9 Million ( SEMRush Data for 25th August 2022)
This Mahotsav is a celebration of the journey of India to becoming one of the global power centers and during this festival, the nation recollected the key milestones of India’s freedom movement.
The Marketer’s Paradise
Marketers are continually attempting to figure out new available ways to associate with their consumers ( Remember the new definition of Marketing, a process to transform your Consumers into Prosumers), and what could be better than aligning the Brand Ethos or Messaging around a powerful sentiment like Azadi Ka Amrit Mahotsav which has the power to draw huge consumer mindshare.
Let’s look at some of the top national brands and how they celebrated the Independence Festival through their Brand Campaigns
#RidingHopeRidingChange, celebrating Progress, Hope on the premises of Independence made possible through CEAT tyres
Himalaya Baby Care
#littlevoice, beautifully depicting the joy & enthusiasm of independence transcending ages
#PlasticFreeTiranga, a beautiful depiction of sustainability and eco-friendliness which are the key brand attributes on the theme of Independence
As a Marketing Agency, we also had the privilege of designing & executing campaigns for a set of National Brands and participated in #AzadiKaAmritMahatsov
TATA Agrico: National leader in General Purpose Hand Tools & Agro Tools
The campaign displays how the tools by TATA Agrico act as a quick help for any emergency whether it be fuse changing during an emergency medical check-up, how the gardening tools help an injured armed force sepoy to spend his leisure time in gardening, or how the GPHT ( General Purpose Hand Tool) become a life-saving tool for a person being taken in an ambulance.
The advertisement is an appreciation for unsung heroes who have always contributed their bits in the fight for independence and still are
Dalmia Gold Tea: FMCG Brand specializing in Blending & Packaging
An aspirational video that tries to break societal taboos and inspires people who are judged and manipulated to raise their voices in form of #thevoiceoffreeIndia
The New Age Marketing paradigm has disrupted the traditional way of Communication and has given birth to many new ideas and frameworks but the ability to curate meaningful Inbound Content remains still remains a key aspiration for Brands & Marketers