Since the advent of the digital era, SEO has been an integral part of Digital Marketing stack applied by brands to hog the search engine limelight. With the passage of time and dynamic market trends, SEO has come a long way and SEO practitioners are now more focused on performance-based SEO to ace up their digital marketing strategy.
Now before you lose your mind thinking of an exclusive SEO avatar to take over, sit back and relax as it’s all about updating, planning, and implementing the right strategies for impactful performance that largely impact both the brand image and growth of a company. So without delaying further let’s talk straight about performance-oriented SEO and its importance to deck up your new-age SEO gameplan.
Data driven approach:
While keyword research is an integral part of performance-driven SEO, keyword clustering for each page of a website plays a vital role in boosting the ranking across SERP. This is a crucial SEO process applied by adept SEO strategists to drive traffic for each page of a website through segmentation of keywords into branding and ROI based. Keyword clustering according to each page is a fully automated process that is done using free tools like cluster.army or seoscout and other paid tools. Once things are right sorted and placed, SEO professionals constantly keep monitoring the performance using GA and GSC to reorient the on-page and off-page SEO strategy.
While SEO is all about improving a site’s ranking beyond boundaries, the rise of local SEO is making bigger strides and visible impact than conventional SEO. With the perfect pinch of vernacular keywords, local SEO strategy is proving to be more credible in gaining substantial local traffic by local searchers. With the rising frequency of “near me” search intent; it is evident that searchers preferably look out for local businesses for a particular product or service before going regional or national.
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You might have noticed that search results for some businesses also feature a box at the top or side that includes a map, location tags, website link, and phone number which is known as Google Business Profile(formerly known as Google My Business) for the potential audience to ring in and drop a query. So, if your business has a physical location then optimizing the listing will bring some great benefits like calls from your potential audiences, reviews, and website visits(if you have added your website to the listing). Such instant audience engagement and conversion are now possible with local SEO strategies and applications.
Optimize separate landing pages:
Do you know strategic optimization of separate landing pages for each service or product can bring you substantial traffic? This new-age SEO practice when executed strategically is proven to be quite effective in bringing desired visibility of the pages on SERP. A web service page without any digital prominence is simply a waste and needs to be optimized with updated content to gain digital relevance. A tactically SEO-optimized landing page with meaningful engaging content offers a positive user experience by projecting a clear business model to the determined service seekers.
Voice Search Optimization:
As more users, 99% of the time prefer mobile search over desktop or laptop, the frequency of voice search over typing is increasing to save time and for a quicker search. Considering these factors, voice search optimization has transformed into a crucial performance-oriented SEO for prudent digital marketers to select long tail keywords used by voice searchers. Optimizing content according to the voice search intent is a sure-shot way to drive brilliant traffic to your website as it is evident that voice searchers look for quick answers. Optimized and informative content here plays a vital role by featuring answers related to your webpage to the searchers and gaining a competitive advantage over the rivals.
Human first content:
Content marketing is an integral part of performance-oriented SEO to gain improved SERP visibility and ranking. But with time, content has shifted its focus from search engines to the searchers (humans) leading to the dawn of human-first content. Now content is served to meet the searchers’ and readers’ intent first and feed their curiosity than blindly racing to gain digital prominence.
The new age content strategy is all about using the relevant keywords strategically than unnecessary stuffing to avoid receiving a Google penalty. Remember, consistent posting of informative and value-driven content is the key to earning and retaining long-run digital prominence.
Keep pace with Google Algorithm updates:
And lastly, as an avid digital marketer, you must stay updated with Google’s core algorithm updates to deck up your performance-based SEO strategy. With every core update, Google publishes a list of crucial protocols for SEO practitioners which is followed and implemented only by a few best names in the business like UrsDigitally to ensure your digital marketing goals are ethically and purposefully executed as per Google’s rulebook.