For a digital business to be successful, one needs the double combo impact of content and SEO strategy to spark the difference. Both SEO and content are very much intertwined and complement each other to make a result-driven digital marketing blueprint. While quality content is king, the application of strategic SEO unfurls favorable results for businesses in driving traffic and attracting more opportunities flowing into your website.
What is content marketing?
Content marketing is the most easiest and effective digital marketing practice to position a business with the strategic use of content development and posting. The different and popular forms of content marketing are blogs and article writing, social media content posting in the form of static social copies and creatives, videos, carousels, and reels. The strategic use of content marketing helps digital businesses in building authority by sharing informative posts about the company, and by educating target audiences about the company’s products and services. Other impactful content marketing strategies are search marketing, e-mail marketing, and social media marketing.
Now before we unveil the importance of content in SEO, here is a quick snapshot of what SEO is.
Search Engine Optimization also popularly known as SEO is a crucial part of digital marketing and branding your business by increasing quality traffic to the website from organic search through various search engines like Google, Bing, or Yahoo. The various steps to strategic SEO include competitor analysis, keyword gap analysis, backlinks analysis, removing spammy backlinks, and various facets of on-page and off-page SEO.
But all these SEO tactics are useless without a solid content strategy and vice versa. An informative post on your company’s website or social media post won’t create the desired impact unless is SEO optimized with relevant keywords applicable to the brands.
Importance of content optimization:
For a successful implementation of a content marketing strategy, content optimization is the key to ranking your business higher on SERP and driving organic traffic to the website. With the tactical use of SEO and quality content, you ensure better visibility and reach of your content and improve SERP indexing. Here are some of the major benefits of optimizing content in SEO.
Drive more traffic: Optimizing website content with relevant keywords and doing the same for domain blogs, and service page URLs help your content to rank high on SERP and attract organic traffic. By optimizing your content, you will reach out to more people who are searching the same business using the exact search term. Cheery on top if your content is informative then more people will engage with your content and increase the click-through rate.
High-quality content: High-quality engaging content with subtle use of primary keywords makes your SEO strategy successful. Adding meta tags and internal links won’t help content gain visibility owing to the dynamic Google algorithm so quality content is the only way out to engage the audience and avoid penalties.
Improved customer experience: A customer’s experience on your website is the first and last thing to determine the fate of your digital business. Want your customers to repeatedly visit your website? Then feed them with value-added informative content that keeps your audience engaged and makes them click on the content links. This repeated click-through trend from the loyal audience will help Google algorithm to rank your blog on SERPs.
Easy tips for optimizing your content:
- Improve internal linking
- Aim for featured snippets
- Perform in-depth content audit and repurpose content
- Make the best use of infographics, images, and videos to make the audience visit, engage, browse, and revisit for more.
Now you can also improve your website’s performance with the best use of content marketing and SEO by optimizing content. When it about content optimization, trust the experts at UrsDigitally, the best digital marketing agency in Eastern India offering holistic and result-driven digital marketing services trusted by pioneering brands.