Choosing the best SEO service provider in India may not seem a big deal as Google features numerous suggestions once you hit the search button. With the thriving demand for SEO services in digitalized India, service seekers can consider and compare unlimited options to get on board the ideal SEO service that aptly fits their purpose and budget.
How SEO has changed over the years?
With the rapid transition of the digital space with bustling newer marketing and branding tactics, the demand orientation of SEO has changed down the line to keep pace with the trend. While the intent remains the same to get maximum visibility in organic search on the SERP, SEO has transformed drastically down the years to meet specific business needs while aligning with Google’s protocol. After all, adapting is the key to sustaining the highly competitive digital rat race.
So, digital marketing agencies or SEO companies not updated with the latest market insights and technologies and following old-school SEO methodologies are red flags for your business. Gone are the days when SEO was all about using irrelevant keywords, stuffing keywords aiming for a specific density, marketing-focused content, article spinning, and other obsolete practices that fail the ultimate purpose of SEO (search engine optimization).
With time, the core purpose of SEO has been streamlined by Google to balance quality and quantity. Let’s have a quick glance at the evolution of new-age SEO.
- Strategic use of relevant keywords than unnecessary stuffing. This black hat SEO strategy is outdated and Google totally disapproves of the overuse of keywords and ranks only value-driven engaging content
- The growing importance of local SEO to make local searchers aware of your business
- Natural and value link building replacing spam-based link building
- The rise of people-first content (informative and engaging)
|New Age SEO||Old Age SEO|
|Strategic use of relevant keywords||Unnecessary keyword stuffing|
|Ranking of only relevant keywords||Ranking of all keywords|
|People-first content||Search engine-focused content|
|New content ideation and engaging content creation||Reworking on evergreen content|
|Earning valuable and relevant backlinks||Focusing on spammy link building tactics|
|Professional footer with valuable information||Stuffing links, keywords and tag in the footer|
With this exponential paradigm shift in SEO strategy planning and application over the years, adept service seekers now look for the following attributes while hiring SEO services.
Research and compare:
While looking for the best SEO service provider, do a thorough analysis of the company’s previous and present workfolio to compare their evolution through the years. The portfolio is enough to give you a realistic picture of the company’s work pattern, adapting to innovations and the implementation of the best practices that set them apart from other conventional and average SEO companies.
Reach the team for the initial meeting
Once after sorting the best SEO company that matches your preference, it’s time to schedule a meeting with the SEO team to communicate your SEO goals and understand their approach. An in-depth brainstorming session with the team helps in understanding the team’s capability in meeting your business goals.
A thorough keyword analysis is a crucial part of SEO strategy which if done wrong can break your business with irreparable damage. While, the rightly done keyword analysis not only fetch substantial traffic within few days but gives added advantage over your competitors.
Maximum communication transparency before and after onboarding an SEO company is the key to successful SEO implementation and outcome. So, forwarding with a team that keeps you updated with the campaign results, strategy report, performance reporting and their next move is the best decision worth the time and money invested.
Hiring a full-service dedicated team of SEO experts, designers, content writers, and off-page SEO analysts is the best decision to up your SEO ranking game, instantly attending to concerns and offering a solution. The best part about hiring an all-inclusive SEO company is you get customized SEO services at fair pricing and flexible plans.
Which is the top SEO company in India?
Though the Indian digital landscape is brimming with SEO companies catering services under the dubious tagline, there are only a few renowned names in the business as UrsDigitally that offers strategy-driven SEO services to meet your business goals. We are one of the leading SEO providers in India to become the trusted SEO partner to many enterprise businesses.