They say, Content is King of a Digital Marketing Strategy but Engagement is Queen. And clearly, the lady runs the house!
Saying that Search Engine Marketing in India , undermines the role of SEO in increasing visibility and engagement would be stretching the truth too far. As one of the leading providers of Search Engine Marketing Services in India, we at UrsDigitally understand the crucial role Search Engine Optimization plays in leveraging your content. You could have a robust Content strategy in place, but it can still fail to turn the right heads if your SEO efforts fall short.
Let’s look at these 15 almost-shocking SEO Statistics for 2021 to understand once and for all the decisive role SEO plays in running your Digital Strategy ship:
Over 58% of B2B marketeers agree that SEO generates more leads than any other marketing initiative
When it comes to B2B SEO strategies, the focus is largely on keywords that decision makers most often search for while they are brainstorming. There are apps and tools that can analyse and rank these keywords based on how effective they can be for Search Engine Marketing lists.
72% of online marketeers describe content marketing as their most effective SEO tactic.
Content is extremely crucial to step up your SEO game. A well-updated content strategy for your website is crucial for acing the SEO checklist. When your content is customized as per target group, you create the image of a brand that is sensitive and caring towards consumer needs.
At UrsDigitally, we follow a content strategy for each month that is created based on extensive research about emerging trends. We are living in the information age. When your consumers have valuable takeaways from interacting with your content, meaningful exchanges are created that goes a long way in building brand faith.
70-80% of people ignore paid search results.
Clearly, people rely more on organic search results because they seem more authentic. There is no shortcut to increase your organic search ranks except following the foolproof SEO strategy.
Bounce rates increase by 50% if your website takes 2 extra seconds to load.
The new Google Search algorithm also specifies that website loading speed is one of the most crucial factors that determine your website SEO score. Higher the bounce rates, lower are your website rankings.
Conversion rates fall by 12% for every extra second that your website takes to load.
Once again, a slow website is the millstone around the neck of your SEO strategy. Even one unresponsive page could lower your website rankings by scores.
87% of smartphone users hit search engine results at least once a day.
The sheer vastness of this statistics should you spur you on to consolidate your SEO strategy.
Almost 40% of users who are viewing your website in mobile mode will leave if it takes more than 3 seconds to load.
We are in the mobile era and optimizing your website for mobile devices should be atop your priority list.
By the third quarter of 2020, almost 60% of website traffic came from mobile devices. Desktops and tablets would be contributing to the rest. You can easily imagine how much you would be losing out on by ignoring mobile optimization.
Writing long-form content is mostly better than writing 500-word blog articles.
From keyword-density to detailed informative highlights, longer blog articles that provide readers value for their time will surely help you up the SEO ladder.
So why do we focus on long-form content? An informative, well-researched article is just the thing needed to hold the gaze of the information-hungry consumer. That’s how you get visitors to spend longer time on your website, contributing to higher rankings. You provide your visitors with valuable takeaways while your website gets the much-needed leverage.
61% of mobile searchers are most likely to contact a business that has a mobile-friendly website.
A quick, specific, and mobile-optimized website is often the first impression that lays the ground for your future interactions with the brand.
When we updated our UrsDigitally website with floating mobile icons for Whatsapp and Call, the number of potential client inquiries increased by over 60%! Most of these were high-potential leads which got converted thereafter. A mobile-friendly website can easily do wonders to your conversion rates.
75% of people never scroll past the first page of search engine results.
Ranking! Ranking! Ranking! As you can see, all your SEO guides can not help but fixate on your rankings quite as much as Indian parents of youngsters appearing for competitive examinations! It is common knowledge that users rarely make it to the second page of search engine results. Turns out only 0.78% of searchers actually click on results from the second page.
81% of people make some kind of online research before making a large purchase.
Therefore, fix your SEO checklist, use lots of user-generated content, showcase positive customer feedback to ensure that your products are attracting their gaze.
47% of customers view 5-6 content pieces created by a company before talking to a salesman from the company.
The style and tone of your content matters a lot when it comes to Search Engine Marketing. When visitors engage positively with your content, it invariably boosts your rankings. Not to mention, good content also raises the panache quotient of your organisation and creates a strong dynamic brand presence.
When it comes to conversions, leads from search engines have a 14.6% success rate while outbound leads record only 1.8%.
Leads from organic search always have higher chances of conversion. For your consumers, organic search results seem genuine, authentic, and unaffected. On the other hand, cold-calling, email marketing, and other such efforts have resulted in only 1.8% successful conversions. It is therefore little wonder that leading edge Search Engine Marketing Services in India are in so much demand.
69.7% of Search queries contain four words or more.
You might have been hearing the buzzword ‘keyword phrases’ being juggled around a lot. Well, this is the reason behind it. Identify the most trending keywords, use the various tools available, and target keywords that will fetch you real time results.
90.63% of pages get no organic search traffic from Google.
It only takes so much for brands to slip into ‘digital darkness.’ Without the right inbound efforts (SEO, Blog Content,) your brand could easily slip into a digital marketeer’s worst nightmare.
The more backlinks a page has, the more organic traffic it attracts from Google.
Inbound links often attract the traffic of other pages to your page as well. But backlinks should be added to the content judiciously. There should be a specific strategy to adding backlinks rather than a random scattered approach.
92.42% of keywords get ten monthly searches or even less.
Clearly, the volume of search is based on a small segment of keywords alone. This is the sole reason why keyword analysis is of vital importance.
Around 8% of search queries are phrased as questions.
While decision makers are brainstorming options and ideas, it makes sense that they submit their searches phrased as questions.
The #1 result in Google’s organic search results has an average CTR of 31.7%.
Be it ads or your website, understanding the CTR (Click Through Rate) is of primary importance while analysing any kind of strategy success.
51% of smartphone users have discovered a new product or a new company while conducting searches on their smartphones.
The mobile generation feels more comfortable browsing on their mobiles. Therefore, making your website mobile ready has to rank highest in your SEO priority list.
Hopefully, this comprehensive list has abated any doubts you might have had regarding the importance of SEO in fuelling strategy success.
Do you have a sure-fire SEO strategy yet?