Blogging has always been a prominent part of digital content marketing. Every small or big company out there relies on blogging as the basic, cost-efficient yet most effective mode of connecting with the audiences.
And why not? Audiences out there are craving for genuine information that matches and satisfies their search intent which mostly gets sorted through a detailed reading of an informative blog that acts as their investment guide.
If you have just launched the digital debut of your business, consistent blogging with loads of information and applicable keywords can bring you the much deserving organic website traffic faster than the stipulated time frame. Regular blogging is the best and most effective way to build online authority and gain uncompromised audience trust.
From newbie freelancers to the world’s leading tech giants, regular blogging has become synonymous with their brand identity that grabs an instant audience’s attention for a quick read whenever a blog is published.
Example: Amazon Web Service’s blog section is truly worth a read and is considered among great corporate blogs. Jeff Barr, the man behind such engaging publications is a Web Service Evangelist but his tone of writing has more personal touch where he narrates his views as someone who is amazed at things that people made on Amazon’s suite of web services. His storytelling approach makes all the difference that drives the audience to the blog section and gives a good read.
Besides corporate blogging, personal blogging has also become the driving factor for many trending digital sensations.
Neil Patel’s website NeilPatel.com is one trending example of how personal blogging can drive both popularity and profit if you know how to do it right. The core focus of Neil’s blog is to provide valuable content and actionable insights to the readers who visit his blog to fetch guidance. So knowing what your readers want and feeding them the information they are looking for is the super hit formula to great blogging. Only with insightful blogging and smart use of banners, pop-ups, and CTA, NeilPatel.com currently drives an insane monthly organic traffic of around 2,00,000 visitors.
So, what basically blogging is?
Blogging is a simple digital marketing tactic to drive organic website traffic by providing informative and engaging blogs and articles for the readers. These readers are mostly either the target audience who can initiate a purchase after getting convinced of the brand’s credibility or just mere readers who are looking for some real information to feed the inner reading bug. Whether corporate blogging or personal blogging, this knowledge-sharing tactic of digital marketing, when done right, can fetch a real deal for your online business.
What are the best practices for effective blogging?
Articles or blogs that are unable to attract and engage the audience are unlikely to add any value to your brand story. So here are some proven tips to level up your blogging techniques:
Engaging title: The title or topic of your blog is likely to act as the audience-pulling magnet. So even if you are writing on a serious research-based subject, try to include a catchy title that complements the essence of the subject while appearing creative to the readers.
Include strategic keywords: Keywords are important for optimizing blogs, but too much stuffing of transactional keywords won’t help. You need to feature relevant keywords strategically to grab the desired limelight.
Stay unique: Choose your niche and hone your expertise to deliver engaging and informative blogs that are unique in their essence. Staying unique will help grab the desirable attention and drive website traffic faster.
Include images and infographics: Make your blogging more engaging with relevant images and infographics and multimedia where applicable to attract audience attention and inspire action. Putting appropriate CTA is highly recommended to direct the audience to sign up for a product or service.
These are some of the best practices to follow for effective blogging.
What are the benefits of blogging?
Driving organic website traffic: Whether you have just launched a new website or continuing with an older version, regular updating of the blog section with engaging and informative pieces of writing is the simplest way to rank your website on SERP and drive organic traffic.
Repurposing blogs for social media: Cross-posting of domain blogs across social media is also an excellent way to keep your marketing going than creating new content. This marketing not only directs your old audience to your social media pages but also attracts attention of the new visitors to your website through social channels.
Leads to conversion: Informative blogs with tactical use of pop-ups and CTAs make readers click CTA for a free offer that directs them to a landing page where they fill out a form and receives a free offer or limited period free service that can lead to conversion based on user’s satisfaction.
Building credibility: Blogging is an excellent way to share company news or what your business is up to and the latest happenings, collaborations, and launches. You can also share a case study of how your products or services have benefitted potential customers as your success story to gain the audience’s trust.
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