The whole universe is built on binaries, the zeroes and ones, the yes and no’s, the dark and light, man and woman, so on and so forth. But we know who runs the house. The absolute truth of the world is none but the fact that ‘Women are the Men of the house’. Might sound weird! But think about it when your vocabulary is reduced to ‘I’m sorry!’ and ‘you are right!’, the next time she has an irritated expression across her face because,
You couldn’t really miss the hint of misogyny throughout my gibberish in the introductory paragraph. An honest reflection of what we grow up with, it is true that misogyny runs deep in society, and all we can do but try is to overcome it with effective acceptance. One such example of overcoming gross misogyny is a pivotal moment in history. On August 26th 1920, for the first time in history, American women were allowed the right to suffrage, rather than the right to suffering, through the 19th Amendment of their Constitution. Giving the woman the right to take part in politics and vote was a huge deal in a world still struggling to accept that men and women were equal. Since then August 26th each year has been recognised worldwide as Women’s Equality Day and serves to remind us each year that Women and Men are equal. (Sigh! We still need a day to be reminded of this!)
Today’s Social Media marketing trends have totally changed the way these things matter!
Social Observance Days carry a huge amount of public emotion. People love to comment and express their feelings related to such issues with the drive and commitment of a schoolboy in love for the first time. Similar to a schoolboy in love, the attention span lasts only for moments before the floodgates of information open up.
For this year’s Women’s Equality Day, not only did we ideate a range of social media wish post ads for our clients but we also dreamt up imaginary brands (inspired by the real brands ofcourse!).
There is no limit to a creative and imaginative mind! A few fun and frolicking ads; check out these 4 wonderfully creative Ads on Women’s Equality that will make you sit up and think.
Also see: Our other campaigns for friendship day, Kargil victory, Junk food day, population day, environment day, father’s day and many more. Check out our awesome creative showcase. If you want to get in touch for a discussion, or an digital audit of your brand, write to us!
The Complete Human
Brand: Raymon
Target Audience: Young Indian adults, professionals from Level 1 and level 2 cities
Campaign: #WomensEqualityDay
Concept: Imagined for a brand that deals in fabric and suits, this ad encapsulate a predominant motif of gender equality in the society- the workplace and professional equality! Aligned with the brand composure, target audience and social construct, this ad seeks to forward an image of equality in profession and status.
No Difference at All
Brand: HeadCandy
Target Audience: Young adults, Audiophiles, Teenagers, Music and Gaming enthusiasts
Campaign: #WomensEqualityDay
Concept: For a brand dealing in headphones and audio accessories, this ad uses the crepe-collage art style, popularly used in alternative and indie music album covers. With the need to sound as responsive and rebellious as youth, the copy uses a superlative imprint using the brand’s symbol- skulls. Well one cannot guess gender solely based on the skull, not even if you imagine! Equality is as simple as that! The idea seeks to align the brand’s voice with that of youth, the major pool of targeted audience for this ad.
Listen Up!
Brand: HMA
Target Audience: Young Indian adults, Audiphiles, Teenagers, Music and Gaming enthusiasts
Campaign: #WomensEqualityDay
Concept: For a brand dealing in headphones and audio accessories, this ad uses the crepe-collage art style, popularly used in alternative and indie music album covers. With the need to sound as responsive and rebellious as youth, the copy uses a superlative imprint using the brand’s symbol- skulls. Well one cannot guess gender solely based on the skull, not even if you imagine! Equality is as simple as that! The idea seeks to align the brand’s voice with that of youth, the major pool of targeted audience for this ad.
Moisturises Equally
Brand: Love
Target Audience: Young Adults, Adults, Beauty conscious, Health conscious (level 1 and level 2 cities).
Campaign: #WomensEqualityDay
Concept: Imagined for a brand of beauty products, cosmetics and bath products, this ad is designed or the best selling product of the brand, Moisturisers. With a strong one line copy ‘It moisturises equally’, the feeling of gender equality is established with snapshots of men and women of various races. The racial equality suggestion is to forward the existing ad into newer frontiers, something typical of the brand’s marketing acumen.
Also see: Our other campaigns for friendship day, Kargil victory, Junk food day, population day, environment day, father’s day and many more. Check out our awesome creative showcase. If you want to get in touch for a discussion, or an digital audit of your brand, write to us!
